BRCC Stock Summary and Trading Ideas (BRC Class A | NYSE:BRCC)

BRC Inc is a veteran-controlled company that serves premium coffee, content, and merchandise to active military, veterans, and first responders. It is committed to producing great coffee that consumers love, and high-quality merchandise that enables its community to showcase its brand. Its omnichannel distribution has three components: Direct to Consumer channel includes its e-commerce business, through which consumers order products online and products are shipped to them, Its wholesale channel includes products sold to an intermediary such as convenience, grocery, drug, and mass merchandise stores, who in turn sell those products to consumers, and Outpost channel includes revenue from its Company-operated and franchised Black Rifle Coffee retail coffee shop locations.

What symbol and exchange does BRC Class A shares trade?

BRC Class A trades on the NYSE stock market under the symbol BRCC.

What is BRC Class A stock price doing today?

As of January 9, 2026, BRCC stock price declined to $1.01 with 1,087,812 million shares trading.

What is BRC Class A's Beta?

BRCC has a beta of 1.69, meaning it tends to be more sensitive to market movements. BRCC has a correlation of 0.19 to the broad based SPY ETF.

How much is BRC Class A worth?

BRCC has a market cap of $114.93 million. This is considered a Micro Cap stock.

How much money does BRC Class A make?

Last quarter BRC Class A reported $101 million in Revenue and $.00 earnings per share. This fell short of revenue expectation by $-920,000 and exceeded earnings estimates by $.01.

What is the highest and lowest price BRC Class A traded in the last 3 year period?

In the last 3 years, BRCC traded as high as $8.27 and as low as $.96.

What are the top ETFs holding BRC Class A?

The top ETF exchange traded funds that BRCC belongs to (by Net Assets): VTI, IWM, VXF, IWO, VTWO.

Is BRC Class A (BRCC) a good investment?

BRCC has underperformed the market in the last year with a price return of -68.1% while the SPY ETF gained +19.0%. BRCC has also underperformed the stock market ETF in the last 3 month and 2 week periods returning -26.3% and -15.1%, respectively, while the SPY returned +3.7% and +0.5%, respectively.

What are the support and resistance levels for BRC Class A (BRCC)?

BRCC support price is $.99 and resistance is $1.05 (based on 1 day standard deviation move). This means that using the most recent 20 day stock volatility and applying a one standard deviation move around the stock's closing price, stastically there is a 67% probability that BRCC shares will trade within this expected range on the day.