BRCC Stock Summary and Trading Ideas (BRC Class A | NYSE:BRCC)

BRC Inc is a veteran-controlled company that serves premium coffee, content, and merchandise to active military, veterans, and first responders. It is committed to producing great coffee that consumers love, and high-quality merchandise that enables its community to showcase its brand. Its omnichannel distribution has three components: Direct to Consumer channel includes its e-commerce business, through which consumers order products online and products are shipped to them, Its wholesale channel includes products sold to an intermediary such as convenience, grocery, drug, and mass merchandise stores, who in turn sell those products to consumers, and Outpost channel includes revenue from its Company-operated and franchised Black Rifle Coffee retail coffee shop locations.

BRC Class A trades on the NYSE stock market under the symbol BRCC.

As of June 18, 2026, BRCC stock price climbed to $1.31 with 560,545 million shares trading.

BRCC has a beta of 2.40, meaning it tends to be more sensitive to market movements. BRCC has a correlation of 0.13 to the broad based SPY ETF.

BRCC has a market cap of $152.58 million. This is considered a Micro Cap stock.

Last quarter BRC Class A reported $109 million in Revenue and $.00 earnings per share. This beat revenue expectation by $12 million and exceeded earnings estimates by $.01.

In the last 3 years, BRCC traded as high as $7.14 and as low as $.60.

The top ETF exchange traded funds that BRCC belongs to (by Net Assets): VTI, IWM, VXF, IWO, VTWO.

BRCC has underperformed the market in the last year with a price return of -10.3% while the SPY ETF gained +26.2%. However, in the short term, BRCC had mixed performance relative to the market. It has outperformed in the last 3 months, returning +40.9% vs +11.6% return in SPY. But in the last 2 weeks, BRCC shares have been beat by the market, returning -12.7% compared to an SPY return of -1.0%.

BRCC support price is $1.24 and resistance is $1.37 (based on 1 day standard deviation move). This means that using the most recent 20 day stock volatility and applying a one standard deviation move around the stock's closing price, stastically there is a 67% probability that BRCC shares will trade within this expected range on the day.