BWMX Stock Summary and Trading Ideas (Betterware De Mexico Sapi | NYSE:BWMX)

Betterware de Mexico SAPI de CV is a direct-to-consumer selling company. The company operates through two business segments: the home organization products (Betterware segment or BWM segment) and the beauty and personal care products (B and PC) (JAFRA segment). The Betterware's segment is divided in seven categories of the home organization: Kitchen and food preservation, Home solutions, Bedroom, Bathroom, Laundry & Cleaning, Tech & mobility and wellness. The JAFRA's segment is divided into four categories beauty and personal care: fragrance, color (cosmetics), skin care and toiletries. The company generates a majority of its revenue from the Beauty and personal care (B&PC) (JAFRA segment). Geographically, key revenue for the company is derived from Mexico.

Betterware De Mexico Sapi trades on the NYSE stock market under the symbol BWMX.

As of December 19, 2025, BWMX stock price declined to $13.79 with 25,577 million shares trading.

BWMX has a beta of 0.37, meaning it tends to be less sensitive to market movements. BWMX has a correlation of 0.02 to the broad based SPY ETF.

BWMX has a market cap of $514.60 million. This is considered a Small Cap stock.

Last quarter Betterware De Mexico Sapi reported $181 million in Revenue and $.45 earnings per share. This fell short of revenue expectation by $-12 million and exceeded earnings estimates by $.01.

In the last 3 years, BWMX traded as high as $21.28 and as low as $6.26.

The top ETF exchange traded funds that BWMX belongs to (by Net Assets): SPEM, PRFZ, EWX, XCNY.

BWMX has outperformed the market in the last year with a return of +36.5%, while the SPY ETF gained +18.1%. In the last 3 month period, BWMX beat the market returning +5.6%, while SPY returned +2.8%. However, in the most recent 2 weeks BWMX has underperformed the stock market by returning -3.0%, while SPY returned -0.5%.

BWMX support price is $13.46 and resistance is $14.16 (based on 1 day standard deviation move). This means that using the most recent 20 day stock volatility and applying a one standard deviation move around the stock's closing price, stastically there is a 67% probability that BWMX shares will trade within this expected range on the day.