BWMX Stock Summary and Trading Ideas (Betterware De Mexico Sapi | NYSE:BWMX)

Betterware de Mexico SAPI de CV is a company in the consumer product goods industry focused on home organization and beauty and personal care products, commercialized through person-to-person selling. The Group operates through two segments: Home organization under the Betterware brand, including kitchen and food preservation, home solutions, bathroom, laundry & cleaning, tech and mobility, bedroom and wellness. Products are sold through catalogues and distributed through distributors and associates. The Beauty and personal care (B&PC) segment under the JAFRA brand, which generates maximum revenue, includes fragrance, color, skin care and toiletries, distributed through leaders and consultants. The Group operates in Mexico, which generates maximum revenue, the United States and Latam.

Betterware De Mexico Sapi trades on the NYSE stock market under the symbol BWMX.

As of October 27, 2026, BWMX stock price climbed to $16.95 with 119,523 million shares trading.

BWMX has a beta of 0.23, meaning it tends to be less sensitive to market movements. BWMX has a correlation of 0.01 to the broad based SPY ETF.

BWMX has a market cap of $631.28 million. This is considered a Small Cap stock.

Last quarter Betterware De Mexico Sapi reported $280 million in Revenue and $.57 earnings per share. This beat revenue expectation by $17 million and missed earnings estimates by -$.15.

In the last 3 years, BWMX traded as high as $21.28 and as low as $7.00.

The top ETF exchange traded funds that BWMX belongs to (by Net Assets): SPEM, DEEP, EWX, XCNY.

BWMX has outperformed the market in the last year with a price return of +36.0% while the SPY ETF gained +14.8%. However, in the short term, BWMX had mixed performance relative to the market. It has underperformed in the last 3 months, returning +3.3% vs +4.4% return in SPY. But in the last 2 weeks, BWMX shares have fared better than the market returning +4.2% compared to SPY -1.1%.

BWMX support price is $16.38 and resistance is $17.12 (based on 1 day standard deviation move). This means that using the most recent 20 day stock volatility and applying a one standard deviation move around the stock's closing price, stastically there is a 67% probability that BWMX shares will trade within this expected range on the day.