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HCOW is an actively-managed strategy-driven ETF invests in the equity securities (the "Equity Securities") held by the Amplify Cash Flow Dividend Leaders ETF (the "COWS ETF"), a series of the Amplify ETF Trust advised by Amplify Investments, LLC, the investment adviser to the Fund ("Amplify Investments" or the "Adviser"), and written covered call option contracts that reference the Equity Securities. The Fund invests in the Equity Securities that comprise the COWS ETF. The COWS ETF invests at least 80% of its net assets (plus borrowings for investment purposes) in U.S. equity securities (primarily common stocks) that comprise the Kelly US Cash Flow Dividend Leaders Index (the "COWS Index"), which primarily includes common stocks. The COWS Index is based on a proprietary methodology developed and maintained by Kelly Indexes, LLC. The Fund will seek to generate high current income by employing a "covered call" option strategy in which it will write (sell) U.S. exchange-traded covered call options on the Equity Securities.
Amplify Cows Covered Call ETF trades on the NASDAQ stock market under the symbol HCOW.
As of August 26, 2026, HCOW stock price declined to $26.21 with 3,868 million shares trading.
HCOW has a market cap of $18.09 million. This is considered a Sub-Micro Cap stock.
HCOW has underperformed the market in the last year with a return of +19.3%, while SPY returned +20.4%. This shows that you would have done better investing in the overall market (through SPY) over the last year than in HCOW shares. However, HCOW has outperformed the market in the last 3 month and 2 week periods, returning +12.5% and +1.0%, while SPY returned +3.0% and -0.6%, respectively. This indicates HCOW has been having a stronger performance recently.
HCOW support price is $25.95 and resistance is $26.50 (based on 1 day standard deviation move). This means that using the most recent 20 day stock volatility and applying a one standard deviation move around the stock's closing price, stastically there is a 67% probability that HCOW shares will trade within this expected range on the day.
