HEPS Stock Summary and Trading Ideas (D-Market Electronic Services & Trading - American Depositary Shares | NASDAQ:HEPS)

D-MARKET Electronic Services & Trading offers an e-commerce platform in Turkey and the surrounding region. The company is comprised of one reportable segment, namely e-commerce operations. It's portfolio offers its retail customers a wide selection of merchandise including electronics and non-electronics (including books, sports, toys, kids and baby products, cosmetics, furniture, etc). The Group derives revenue from the sales of goods, marketplace revenues and other revenues.

D-Market Electronic Services & Trading - American Depositary Shares trades on the NASDAQ stock market under the symbol HEPS.

As of September 8, 2026, HEPS stock price declined to $2.64 with 68,001 million shares trading.

HEPS has a beta of 0.68, meaning it tends to be less sensitive to market movements. HEPS has a correlation of 0.03 to the broad based SPY ETF.

HEPS has a market cap of $943.07 million. This is considered a Small Cap stock.

In the last 3 years, HEPS traded as high as $4.05 and as low as $1.10.

The top ETF exchange traded funds that HEPS belongs to (by Net Assets): SPEM, EWX.

HEPS has underperformed the market in the last year with a price return of -6.0% while the SPY ETF gained +19.2%. However, in the short term, HEPS had mixed performance relative to the market. It has outperformed in the last 3 months, returning +1.5% vs +1.4% return in SPY. But in the last 2 weeks, HEPS shares have been beat by the market, returning -2.6% compared to an SPY return of 0.0%.

HEPS support price is $2.59 and resistance is $2.76 (based on 1 day standard deviation move). This means that using the most recent 20 day stock volatility and applying a one standard deviation move around the stock's closing price, stastically there is a 67% probability that HEPS shares will trade within this expected range on the day.