HEPS Stock Summary and Trading Ideas (D-Market Electronic Services & Trading - American Depositary Shares | NASDAQ:HEPS)

D-MARKET Electronic Services & Trading offers an e-commerce platform in Turkey and the surrounding region. The company is comprised of one reportable segment, namely e-commerce operations. It's portfolio offers its retail customers a wide selection of merchandise including electronics and non-electronics (including books, sports, toys, kids and baby products, cosmetics, furniture, etc). The Group derives revenue from the sales of goods, marketplace revenues and other revenues.

D-Market Electronic Services & Trading - American Depositary Shares trades on the NASDAQ stock market under the symbol HEPS.

As of November 11, 2026, HEPS stock price was flat at $2.76 with 38,617 million shares trading.

HEPS has a beta of 0.60, meaning it tends to be less sensitive to market movements. HEPS has a correlation of 0.02 to the broad based SPY ETF.

HEPS has a market cap of $1.18 billion. This is considered a Small Cap stock.

In the last 3 years, HEPS traded as high as $4.05 and as low as $1.25.

The top ETF exchange traded funds that HEPS belongs to (by Net Assets): SPEM, EWX.

HEPS has outperformed the market in the last year with a price return of +18.5% while the SPY ETF gained +12.4%. However, in the short term, HEPS had mixed performance relative to the market. It has underperformed in the last 3 months, returning -5.2% vs -1.1% return in SPY. But in the last 2 weeks, HEPS shares have fared better than the market returning -0.7% compared to SPY -1.6%.

HEPS support price is $2.70 and resistance is $2.82 (based on 1 day standard deviation move). This means that using the most recent 20 day stock volatility and applying a one standard deviation move around the stock's closing price, stastically there is a 67% probability that HEPS shares will trade within this expected range on the day.