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Planet Fitness Inc is a franchisor and operator of fitness centers in the United States. The company's reportable segments are Franchise, Corporate-owned stores, and Equipment. Franchise segment includes operations related to its franchising business in the United States, Puerto Rico, Canada, Panama, Mexico and Australia, Corporate-owned stores segment includes operations with respect to all corporate-owned stores throughout the United States and Canada, and The Equipment segment includes the sale of equipment to franchisee-owned stores in the U.S. The firm generates a majority of its revenue from the Corporate-owned stores segment.
Planet Fitness trades on the NYSE stock market under the symbol PLNT.
As of September 4, 2026, PLNT stock price declined to $50.87 with 1,077,482 million shares trading.
PLNT has a beta of -0.60, meaning it tends to be less sensitive to market movements. PLNT has a correlation of 0.02 to the broad based SPY ETF.
PLNT has a market cap of $3.84 billion. This is considered a Mid Cap stock.
Last quarter Planet Fitness reported $365 million in Revenue and $.88 earnings per share. This beat revenue expectation by $9 million and exceeded earnings estimates by $.04.
In the last 3 years, PLNT traded as high as $114.47 and as low as $37.03.
The top ETF exchange traded funds that PLNT belongs to (by Net Assets): IJH, VTI, VB, VBK, VXF.
PLNT has underperformed the market in the last year with a price return of -50.1% while the SPY ETF gained +20.8%. PLNT has also underperformed the stock market ETF in the last 3 month and 2 week periods returning -1.3% and -4.2%, respectively, while the SPY returned +2.4% and +1.0%, respectively.
PLNT support price is $50.33 and resistance is $52.67 (based on 1 day standard deviation move). This means that using the most recent 20 day stock volatility and applying a one standard deviation move around the stock's closing price, stastically there is a 67% probability that PLNT shares will trade within this expected range on the day.
