RCKY Stock Summary and Trading Ideas (Rocky Brands | NASDAQ:RCKY)

Rocky Brands Inc is a designer, manufacturer, and marketer of premium footwear and apparel under brands such as Muck, XTRATUF, Rocky, Durango, Georgia Boot, Lehigh, Ranger, and the licensed brand Michelin. The company operates through three segments, with the wholesale segment generating the majority of revenue through sales of footwear and accessories to sporting goods stores, outdoor specialty stores, online retailers, marine stores, independent retailers, mass merchants, retail uniform stores, and specialty safety shoe stores. The retail segment focuses on direct-to-consumer sales through e-commerce platforms and company-operated stores, while the contract manufacturing segment includes sales to the U.S. military, private label production, and sourcing arrangements for customers.

Rocky Brands trades on the NASDAQ stock market under the symbol RCKY.

As of June 26, 2026, RCKY stock price climbed to $41.28 with 127,430 million shares trading.

RCKY has a beta of 0.97, meaning it tends to be less sensitive to market movements. RCKY has a correlation of 0.06 to the broad based SPY ETF.

RCKY has a market cap of $311.28 million. This is considered a Small Cap stock.

Last quarter Rocky Brands reported $124 million in Revenue and $.24 earnings per share. This beat revenue expectation by $2 million and missed earnings estimates by -$.03.

In the last 3 years, RCKY traded as high as $48.70 and as low as $11.78.

The top ETF exchange traded funds that RCKY belongs to (by Net Assets): VTI, AVUV, IWM, VXF, IWN.

RCKY has outperformed the market in the last year with a price return of +91.1% while the SPY ETF gained +20.4%. However, in the short term, RCKY had mixed performance relative to the market. It has underperformed in the last 3 months, returning +8.5% vs +13.3% return in SPY. But in the last 2 weeks, RCKY shares have fared better than the market returning +2.9% compared to SPY -1.5%.

RCKY support price is $39.07 and resistance is $41.75 (based on 1 day standard deviation move). This means that using the most recent 20 day stock volatility and applying a one standard deviation move around the stock's closing price, stastically there is a 67% probability that RCKY shares will trade within this expected range on the day.