Rocky Brands Inc is a designer, manufacturer, and marketer of premium footwear and apparel under brands such as Muck, XTRATUF, Rocky, Durango, Georgia Boot, Lehigh, Ranger, and the licensed brand Michelin. The company operates through three segments, with the wholesale segment generating the majority of revenue through sales of footwear and accessories to sporting goods stores, outdoor specialty stores, online retailers, marine stores, independent retailers, mass merchants, retail uniform stores, and specialty safety shoe stores. The retail segment focuses on direct-to-consumer sales through e-commerce platforms and company-operated stores, while the contract manufacturing segment includes sales to the U.S. military, private label production, and sourcing arrangements for customers.

What symbol and exchange does Rocky Brands shares trade?

Rocky Brands trades on the NASDAQ stock market under the symbol RCKY.

What is Rocky Brands stock price doing today?

As of October 28, 2026, RCKY stock price climbed to $49.67 with 119,167 million shares trading.

What is Rocky Brands's Beta?

RCKY has a beta of 0.71, meaning it tends to be less sensitive to market movements. RCKY has a correlation of 0.03 to the broad based SPY ETF.

How much is Rocky Brands worth?

RCKY has a market cap of $371.92 million. This is considered a Small Cap stock.

How much money does Rocky Brands make?

Last quarter Rocky Brands reported $139 million in Revenue and $1.76 earnings per share. This beat revenue expectation by $9 million and exceeded earnings estimates by $.26.

What is the highest and lowest price Rocky Brands traded in the last 3 year period?

In the last 3 years, RCKY traded as high as $53.01 and as low as $11.78.

What are the top ETFs holding Rocky Brands?

The top ETF exchange traded funds that RCKY belongs to (by Net Assets): VTI, AVUV, IWM, DFSV, DFAT.

Is Rocky Brands (RCKY) a good investment?

RCKY has outperformed the market in the last year with a price return of +71.3% while the SPY ETF gained +13.7%. RCKY has also outperformed the stock market ETF in the last 3 month and 2 week periods returning +20.0% and +8.8%, respectively, while the SPY returned +4.7% and -0.8%, respectively.

What are the support and resistance levels for Rocky Brands (RCKY)?

RCKY support price is $43.61 and resistance is $45.54 (based on 1 day standard deviation move). This means that using the most recent 20 day stock volatility and applying a one standard deviation move around the stock's closing price, stastically there is a 67% probability that RCKY shares will trade within this expected range on the day.