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comScore Inc is a information and analytics company that measures advertising, content, and the consumer audiences of each, across media platforms. It create products using a data platform that combines information on digital platforms (connected televisions, mobile devices, tablets and computers), televisions, direct to consumer applications, and movie screens with demographics and other descriptive information. The company has developed proprietary data science that enables measurement of person-level and household-level audiences, removing duplicated viewing across devices and over time. Its segments include Content & Ad Measurement and Research & Insight Solutions of which the Content & Ad Measurement segment derives the majority of the revenue.
Comscore trades on the NASDAQ stock market under the symbol SCOR.
As of July 13, 2026, SCOR stock price declined to $7.34 with 7,472 million shares trading.
SCOR has a beta of 1.73, meaning it tends to be more sensitive to market movements. SCOR has a correlation of 0.09 to the broad based SPY ETF.
SCOR has a market cap of $110.79 million. This is considered a Micro Cap stock.
Last quarter Comscore reported $85 million in Revenue and -$.41 earnings per share. This fell short of revenue expectation by $-122,000 and missed earnings estimates by -$.81.
In the last 3 years, SCOR traded as high as $20.97 and as low as $4.39.
The top ETF exchange traded funds that SCOR belongs to (by Net Assets): VTI, VXF, ONEQ, IWC, BSVO.
SCOR has outperformed the market in the last year with a price return of +29.9% while the SPY ETF gained +21.3%. However, in the short term, SCOR had mixed performance relative to the market. It has underperformed in the last 3 months, returning +4.1% vs +9.5% return in SPY. But in the last 2 weeks, SCOR shares have fared better than the market returning +3.8% compared to SPY +1.1%.
SCOR support price is $6.96 and resistance is $7.94 (based on 1 day standard deviation move). This means that using the most recent 20 day stock volatility and applying a one standard deviation move around the stock's closing price, stastically there is a 67% probability that SCOR shares will trade within this expected range on the day.
