UPBD Stock Summary and Trading Ideas (Upbound Group | NASDAQ:UPBD)

Upbound Group Inc is an omnichannel platform company committed to elevating financial opportunity for all through inclusive, and technology-driven financial solutions that address the evolving needs and aspirations of consumers. It has three operating segments; The Rent-A-Center Business segment operates lease-to-own stores, the Acima segment offers the lease-to-own transaction to consumers who do not qualify for financing from the traditional retailer, and also offers the lease-to-own transaction through virtual offering solutions across e-commerce, digital, and mobile channels, Mexico segment offers lease-to-own stores in Mexico. The franchising segment offers the sale of rental merchandise to its franchisees. The company derives a majority of its revenue from the Acima segment.

Upbound Group trades on the NASDAQ stock market under the symbol UPBD.

As of December 8, 2025, UPBD stock price declined to $18.25 with 748,696 million shares trading.

UPBD has a beta of 1.21, meaning it tends to be more sensitive to market movements. UPBD has a correlation of 0.21 to the broad based SPY ETF.

UPBD has a market cap of $1.06 billion. This is considered a Small Cap stock.

Last quarter Upbound Group reported $1 billion in Revenue and $1.00 earnings per share. This beat revenue expectation by $23 million and exceeded earnings estimates by $.02.

The top ETF exchange traded funds that UPBD belongs to (by Net Assets): IJR, VTI, IWM, VB, VBR.

UPBD has underperformed the market in the last year with a return of -41.5%, while the SPY ETF gained +13.6%. In the last 3 month period, UPBD fell short of the market, returning -26.6%, while SPY returned +5.7%. However, in the most recent 2 weeks UPBD has outperformed the stock market by returning +4.9%, while SPY returned +3.5%.

UPBD support price is $18.30 and resistance is $19.42 (based on 1 day standard deviation move). This means that using the most recent 20 day stock volatility and applying a one standard deviation move around the stock's closing price, stastically there is a 67% probability that UPBD shares will trade within this expected range on the day.