UPBD Stock Summary and Trading Ideas (Upbound Group | NASDAQ:UPBD)

Upbound Group Inc is an omnichannel platform company committed to elevating financial opportunity for all through inclusive, and technology-driven financial solutions that address the evolving needs and aspirations of consumers. It has four operating segments; The Rent-A-Center Business segment operates lease-to-own stores, the Acima segment offers the lease-to-own transaction to consumers who do not qualify for financing from the traditional retailer, and also offers the lease-to-own transaction through virtual offering solutions, Mexico segment offers lease-to-own stores in Mexico. The The Brigit segment offers various financial health products and tools to help users improve their financial health. The company derives a majority of its revenue from the Acima segment.

Upbound Group trades on the NASDAQ stock market under the symbol UPBD.

As of March 12, 2026, UPBD stock price declined to $17.93 with 1,199,053 million shares trading.

UPBD has a beta of 1.34, meaning it tends to be more sensitive to market movements. UPBD has a correlation of 0.21 to the broad based SPY ETF.

UPBD has a market cap of $1.04 billion. This is considered a Small Cap stock.

Last quarter Upbound Group reported $1 billion in Revenue and $1.01 earnings per share. This beat revenue expectation by $21 million and exceeded earnings estimates by $.04.

In the last 3 years, UPBD traded as high as $38.72 and as low as $15.82.

The top ETF exchange traded funds that UPBD belongs to (by Net Assets): IJR, VTI, IWM, VB, VBR.

UPBD has underperformed the market in the last year with a price return of -22.6% while the SPY ETF gained +21.1%. However, in the short term, UPBD had mixed performance relative to the market. It has outperformed in the last 3 months, returning -1.3% vs -3.1% return in SPY. But in the last 2 weeks, UPBD shares have been beat by the market, returning -16.8% compared to an SPY return of -3.9%.

UPBD support price is $17.70 and resistance is $18.90 (based on 1 day standard deviation move). This means that using the most recent 20 day stock volatility and applying a one standard deviation move around the stock's closing price, stastically there is a 67% probability that UPBD shares will trade within this expected range on the day.