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PRNewswire 1-Feb-2024 9:00 AM
BRAND TAKES INSPIRATION FROM ITS BELOVED CLASSIC BOOT TO CRAFT FASHION-FOCUSED SANDALS WITH RESPONSIBLE MATERIALS WHILE EMBRACING THE CALIFORNIA SPIRIT
SANTA BARBARA, Calif., Feb. 1, 2024 /PRNewswire/ -- Southern California-based global lifestyle brand UGG® (a division of Deckers Brands (NYSE: DECK)) leans into its heritage DNA with the next installment of its seasonal Feels Like UGG campaign for Spring/Summer 2024, which features the Golden Collection. Aiming to kick off life-changing experiences and endless possibilities, the new offering explores what it feels like to be the adventure. The new Classic Boot-turned-sandal celebrates the same laidback California aesthetic with new springtime styles that embrace the spirit of self-expression, support a carefree lifestyle, and inspire adventure into the unknown.
With an iconic lineup for warm-weather-wear, the Golden Collection by UGG presents bold style and pushes new heights with on-the-go, day-to-night versatility. With a crafted, fine-tuned fit and neutral colors, UGG® has crafted sandal options with responsible materials like sugarcane EVA outsoles that embody a sense of exploration and self-expression.
The UGG® Goldenstar Clog and Goldencoast Clog are now available at UGG.com, UGG® stores, and select wholesale retailers nationwide. The UGG® GoldenGlow Sandal, Goldenstar Hi Slide Sandal, Goldenstar Strap, and Goldenstar Sandal will be available on Mar. 1, 2024, at UGG.com, UGG® stores, and select wholesale retailers nationwide.
About UGG®
Founded in 1978 by an Australian surfer on the coast of California, UGG® is a global lifestyle brand renowned for its iconic Classic Boot. First worn by Hollywood royalty, fashion editors, and then the world, UGG® designs and retails footwear, apparel, accessories, and homewares with an uncompromising attitude toward quality and craftsmanship. UGG® is an environmentally and socially conscious brand which strives to be socially just, economically inclusive, and environmentally restorative. Delivering more than $1.5 billion in annual sales, UGG® partners with the best retailers globally and owns concept and outlet stores worldwide in key markets, including New York, San Francisco, Los Angeles, Paris, London, Tokyo, Shanghai, and Beijing. For more information, please visit www.ugg.com @ugg.
Press Contacts:
UGG®
Sarajane McQuaid
Associate PR Manager
Mobile: (913) 744-7553
sarajane.mcquaid@deckers.com
Karla Otto New York
Erica Morelli
Senior Director
erica.morelli@karlaotto.com
HIGH-RES CONTENT
Campaign + product photography content credit: UGG®
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SOURCE UGG