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Business Wire 12-Feb-2024 10:00 AM
New partnership combines TechTarget's leading independent editorial and G2's authentic user-generated B2B software reviews to deliver powerful, contextually relevant content experiences to audiences of both networks
TechTarget, Inc. (NASDAQ:TTGT), the global leader in B2B technology purchase intent data and marketing services today announced a new strategic content sharing partnership with G2 that will uniquely support the needs of B2B enterprise technology buyers as they navigate the purchase cycle. As part of this new partnership, each organization will be launching powerful new contextually relevant content experiences that will combine the leading independent expert editorial of TechTarget with G2's trusted and authentic user-generated B2B software reviews:
Unique Content Experiences, Combined Value for Enterprise Tech Buyers
"Today's B2B tech buyers are progressing further through the buying cycle than ever before speaking to a vendor. Throughout this journey, they look to trusted online sources to educate themselves on the specific solutions that will help their organizations address the challenges they face," said Rebecca Kitchens, President, TechTarget. "TechTarget and G2 provide are both leaders in their respective areas, and each offers robust content experiences and different but complementary traffic sources. When combined, they add tremendous value to self-service buyers at the exact point of their research – no matter what buying stage they're in. By exposing our content to each other's audiences, we can bring insights that significantly better serve the needs of B2B tech buyers, which is why we are so excited about this partnership."
"Recognizing how quickly the B2B technology landscape evolves, we're proud to partner with TechTarget to introduce G2 TechBlend as a new solution for delivering the most relevant and up-to-date information in the enterprise technology sector," said Sara Rossio, Chief Product Officer at G2. "The combination of G2 reviews and TechTarget insights will allow readers to discover solutions aligning with the same business strategies they're reading about in real time. Likewise, the ability to discover TechTarget content on G2 TechBlend will help the G2 audience bridge the gap between the solutions they're researching, and timely trends occurring in that space."
Both TechTarget and G2 are committed to providing high value content and resources to help B2B tech buyers make better, more informed decisions:
TechTarget (Nasdaq: TTGT is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. By creating abundant, high-quality editorial content across 150 highly targeted technology-specific websites and 1,000+ channels, TechTarget attracts and nurtures communities of technology buyers researching their companies' information technology needs. By understanding these buyers' content consumption behaviors, TechTarget creates the purchase intent insights that fuel efficient and effective marketing and sales activities for clients around the world.
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