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Business Wire 10-Jun-2024 12:15 PM
Study suggests enterprises embracing a fuller set of AI tools to increase productivity and drive transformation
The rapid rise of creative ‘right-brain' generative AI has opened the door to greater adoption of the more analytical ‘left-brain' AI decisioning solutions by global businesses, according to new research from Pegasystems Inc. (NASDAQ:PEGA), the leading enterprise AI decisioning and workflow automation platform provider. The study, conducted by research firm Savanta, was unveiled at PegaWorld® iNspire, the company's annual conference in Las Vegas. It surveyed more than 500 business decision makers across enterprises worldwide on their understanding and use of AI, as well as the challenges and opportunities they see in successfully implementing the technology.
The research found 95% of respondents felt the increased prevalence of gen AI was directly responsible for their adoption of other types of AI tools, with one third saying it played a major role in their decision. It also showed generative AI has become the predominant way of deploying artificial intelligence (AI) within global enterprises, highlighting the extent to which it has been embraced as both a productivity enhancer and a creative partner for innovation.
The study explored how business decision makers are implementing AI through the lens of the two sides of the human brain: the more rational, analytical AI decisioning side (the ‘left-brain'), and the more creative, generative side (the ‘right-brain'). It found that ‘right-brain' generative AI is the most used AI within enterprises today, with two in five respondents (44%) saying they use it mostly for creative or productivity-enhancing tasks such as content creation (61%), curating large stores of information (54%), or in conversational chatbots (51%). Conversely, less than a third of all respondents (30%) predominantly use rational ‘left-brain' AI decisioning solutions, such as predictive analytics (57%), or decision management tools (42%). Only 25% of respondents use an equal number of both ‘left' and ‘right' brain AI tools.
Other findings from the research include:
Quotes & Commentary:
"Generative AI is the flag-bearer of a new wave of AI enthusiasm, so it's no surprise that so many businesses are using it as a catalyst to not only explore other types of AI but also to drive more creativity and innovation," said Don Schuerman, chief technology officer, Pega. "The next few years are going to see continued growth, not only in the acceleration of artificial intelligence in all its various forms, but also in terms of its adoption. To make the most of this, organizations must ensure they have the requisite skills, expertise, and understanding to make their AI projects a success. In the coming years, we expect to see more and more businesses not just adopting AI productivity tools, but partnering with AI to drive innovations that produce the best possible outcomes for themselves and their customers."
Notes Pega surveyed more than 500 business decision makers worldwide on their views, understanding, and plans for implementing AI solutions, as well as the challenges and opportunities they see in the technology. The results included responses from North America, the United Kingdom, France, Australia, and Germany.
Methodology
Pega crafted a set of 10 statements, dividing them evenly into categories associated with ‘left-brain' and ‘right-brain' AI technologies commonly used within enterprises. These statements were shown to participants in a random sequence, and participants had to choose the ones they felt best matched the AI their company employs. A tally was made of the number of ‘left-brain' and ‘right-brain' statements each participant chose. Those who picked an equal amount from both categories were categorized as ‘middle-brain'. Participants were labelled as ‘left-brain' if they chose more ‘left-brain' technologies, and ‘right-brain' if their choices favored ‘right-brain' technologies.
Resources Read more about how to harness the power of AI innovation here: https://www.pega.com/ai-innovation
Unleash impossible outcomes with Pega's AI technology. Explore now: https://www.pega.com/unleash-impossible-outcomes
About Pegasystems Pega provides a powerful platform that empowers the world's leading organizations to unlock business-transforming outcomes with real-time optimization. Clients use our enterprise AI decisioning and workflow automation to solve their most pressing business challenges – from personalizing engagement to automating service to streamlining operations. Since 1983, we've built our scalable and flexible architecture to help enterprises meet today's customer demands while continuously transforming for tomorrow. For more information on how Pega empowers its clients to Build for Change®, visit www.pega.com.
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