Skechers Brings Harry Kane's Soccer Boots to the United States

Business Wire 9-Jul-2024 9:15 AM

Worn By Elite Players Around the World, Skechers Soccer Offers Innovative Footwear Built for Speed and Control on the Pitch

Americans can now play in Harry Kane's soccer boots! After a successful European debut with Bayern Munich striker and Golden Boot winner Kane and Premier League athletes competing in Skechers Soccer boots, the brand enters its second season on the pitch expanding to markets around the world with a growing range of boots led by the new Skechers Evolution pack.

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SKX_01 and Skechers Razor boots from the new Skechers Evolution Pack. (Photo: Business Wire)

The Skechers Soccer range includes three Elite styles available for men and women. The Skechers Razor is a lightweight speed boot with an explosive track-inspired design to maximize acceleration and energy return. It features a carbon-infused soleplate for responsive power and agility during play. The SKX_01 is ideal for striking the ball with a custom last meticulously crafted to optimize comfort and deliver a perfect fit for enhancing touch on the field. Both boots are available in standard low-profile with the SKX_01 also available in a high-top version.

"We started with great ambitions last summer launching Skechers Football in Europe with Harry Kane—who earned the Golden Boot in our shoes this past season—and now we're bringing our incredible offering to football-loving markets worldwide as part of our global expansion," said Michael Greenberg, president of Skechers. "Harry, along with our entire team of elite athletes, illustrate how many of the best and brightest players in the world want to wear Comfort That Performs. Skechers Football (Soccer) boots offer innovation, performance and comfort that is unmatched on the pitch. And as we continue to grow our roster and expand the reach of the collection, we're introducing an expanded range of boots with Academy and Youth styles this summer—a true evolution for Skechers Football one year from launching."

Beyond the Elite styles, Skechers will soon introduce a new line of entry boots perfect for all levels of play with maximized performance and comfort; as well as Youth and Kids boots for the next generation of players that want to emulate their favorite stars, featuring an adaptable fit and enhanced comfort in every pair. Both ranges will be available in both firm ground and turf styles.

Skechers Soccer launched at the start of the 2023/24 season when the brand signed Harry Kane as the first pro to compete in the boot. Skechers has since expanded its roster with a number of Premier League athletes including the just-signed West Ham United and Ghana National Team winger Mohammed Kudus, Arsenal and Ukrainian National Team defender Oleksandr Zinchenko, Nottingham Forest and Swedish National Team forward Anthony Elanga, as well as additional men's and women's professional athletes globally.

Beyond soccer, the Skechers team of elite athletes competing in the brand's performance footwear includes NBA stars Julius Randle and Terance Mann; golfers Matt Fitzpatrick and Brooke Henderson; Major League Baseball players Clayton Kershaw, Chris Taylor, Brendan Donovan, Aaron Nola, and Wade Miley; and pickleball pros Tyson McGuffin and Catherine Parenteau.

The Skechers Soccer collection is available at Skechers websites, select Skechers retail stores, as well as specialty football retailers worldwide. Soccer fans can get behind-the-scenes access to Skechers Soccer product launches and more by following @skechersfootball on Instagram and TikTok.

About SKECHERS U.S.A., Inc.

Skechers (NYSE:SKX), The Comfort Technology Company® based in Southern California, designs, develops and markets a diverse range of lifestyle and performance footwear, apparel and accessories for men, women and children. The Company's collections are available in 180 countries and territories through department and specialty stores, and direct to consumers through skechers.com and approximately 5,200 Skechers retail stores. A Fortune 500® company, Skechers manages its international business through a network of wholly-owned subsidiaries, joint venture partners, and distributors. For more information, please visit about.skechers.com and follow us on Facebook, Instagram and TikTok.

This announcement contains forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements may include, without limitation, Skechers' future domestic and international growth, financial results and operations including expected net sales and earnings, its development of new products, future demand for its products, its planned domestic and international expansion, opening of new stores and additional expenditures, and advertising and marketing initiatives. Forward-looking statements can be identified by the use of forward-looking language such as "believe," "anticipate," "expect," "estimate," "intend," "plan," "project," "will," "could," "may," "might," or any variations of such words with similar meanings. Any such statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected in forward-looking statements. Factors that might cause or contribute to such differences include the disruption of business and operations due to the COVID-19 pandemic; delays or disruptions in our supply chain; international economic, political and market conditions including the effects of inflation and foreign currency exchange rate fluctuations around the world, the challenging consumer retail markets in the United States, and the impact of wars, acts of war and other conflicts around the world; sustaining, managing and forecasting costs and proper inventory levels; losing any significant customers; decreased demand by industry retailers and cancellation of order commitments due to the lack of popularity of particular designs and/or categories of products; maintaining brand image and intense competition among sellers of footwear for consumers, especially in the highly competitive performance footwear market; anticipating, identifying, interpreting or forecasting changes in fashion trends, consumer demand for the products and the various market factors described above; sales levels during the spring, back-to-school and holiday selling seasons; and other factors referenced or incorporated by reference in Skechers' annual report on Form 10-K for the year ended December 31, 2023 and its quarterly reports on Form 10-Q in 2024. Taking these and other risk factors associated with the COVID-19 pandemic into consideration, the dynamic nature of these circumstances means that what is stated in this press release could change at any time, and as a result, actual results could differ materially from those contemplated by such forward-looking statements. The risks included here are not exhaustive. Skechers operates in a very competitive and rapidly changing environment. New risks emerge from time to time and we cannot predict all such risk factors, nor can we assess the impact of all such risk factors on our business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. Given these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. Moreover, reported results should not be considered an indication of future performance.

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