Total Wireless Launches Bold New Offers, New Look to Outshine Rivals in Prepaid Wireless

Business Wire 11-Jul-2024 8:05 AM

New offers include 10x faster unlimited data, five-year price guarantee and free 5G phones with qualifying purchase plans

Total Wireless, a fast-growing, no-contract wireless provider covered by the Verizon 5G network, today introduced groundbreaking new offerings to raise the bar in prepaid wireless and directly take on the competition.

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Total Wireless new competitive offerings versus the prepaid wireless competition. (Graphic: Business Wire)

As a community focused brand, Total Wireless, formerly Total by Verizon, thinks it's finally time to give prepaid customers what they deserve - a partner that will not hike prices on them over time, has reliable high-speed connectivity, flexibility and top-tier devices. Here's how they're doing it:

• The price is the price, five-year guarantee. Now, new customers can get Unlimited data for less than $30/month guaranteed for five years. Taxes and fees included.*
• 10x faster data that never slows you down. Introducing up to 10 times faster unlimited data on Verizon's 5G Ultra Wideband network.**
• Free 5G phones. Switch and get one of the latest 5G phones courtesy of Total Wireless when activating on a Total 5G plan.
• $200 Anniversary Credit toward any 5G phone. Get $200 off your next 5G phone after 12 monthly plan payments with Total Rewards.***
• Fourth line at no additional cost.

When looking at these best-in-class offerings, Total Wireless outshines its competitors. More details about the new offerings and side-by-side comparisons with the competition can be found at totalfacts.com.

"If you're looking for the best value in wireless, Total is it," said Nancy Clark, President of Verizon Value, which includes Total Wireless. "The Verizon Value portfolio of prepaid brands exists to match every customer's need and redefine what a no-contract carrier can be. These enhancements make Total the obvious choice for anyone wanting high-quality experiences and great value, period."

"We want to change the way people view the prepaid and no-contract industry, and Total is the only carrier who can truly do this because we have the power of the iconic Verizon network behind us," said David Kim, Chief Revenue Officer of Verizon Value organization. "Prepaid customers are tired of being taken advantage of – we know because we asked them. Other competitors have raised prices on customers, buried fine print and blocked their customers from upgrades… but Total won't. We will be the wireless brand that raises the bar - not our prices."

To further set itself apart, Total Wireless has also unveiled a new brand look and feel, including a proprietary shade of teal developed specifically for Total, a rich blue, and bright yellow, combined with red to signify its parent company, Verizon (for visual assets see HERE). The distinctive color palette is designed to enhance the brand's identity, stand out from the competition, and reflect the energy and vibrancy of the communities it serves. This new brand identity will roll out in a 360 campaign, inclusive of out-of-home, digital, and retail.

Total Wireless remains committed to serving and connecting with its customers year-round to meet their wireless needs and celebrate their passions. Over the last year, Total debuted a new Spanish-language ad on Univision and offered complimentary car clean-ups for Las Vegas rideshare drivers during the Big Game weekend. In September, the brand celebrated its 50th California store opening in Inglewood, a thriving community known for their rich cultural background, at the start of Hispanic Heritage Month. And, most recently, Total helped fútbol fans make their voices heard at some of the biggest fútbol events of the summer through Text-to-Sign.

Total Wireless features a broad lineup of devices, generous benefits and no-contract service plans for both single line accounts and families that are all powered by Verizon's award-winning networks. Total Wireless can be found at the brand's exclusive store locations and online at TotalWireless.com.

About Total Wireless

Total Wireless is a fast-growing, no-contract wireless provider covered by the Verizon 5G network. On a mission to raise the bar in prepaid wireless, Total Wireless offers plans with unlimited data and access to Verizon's 5G Ultra Wideband network, prices guaranteed for five years (taxes and fees included), select free 5G phones with qualifying purchase plans, and more.

Total Wireless is part of the Verizon Value portfolio of prepaid brands, which includes Straight Talk, Visible, Tracfone, Simple Mobile, SafeLink, Walmart Family Mobile, and Verizon Prepaid. Verizon Communications Inc. ((NYSE, NASDAQ:VZ) is one of the world's leading providers of technology, communications, information and entertainment products and services.

For more information on Total Wireless, visit one of its exclusive storefronts across the country, or check out Totalwireless.com.

*Price guarantee for 5 years. Applies only to the then-current base monthly price for your plan, exclusive of any transactional or one-time charges and any equipment charges. Price guarantee does not apply to any promotions, add-ons, features, or discounts, such as an Auto Pay discount. Price guarantee may drop if your service is lapsed, suspended or terminated, or if you migrate to an ineligible plan. Taxes and fees included.

**When compared to Verizon's LTE network.

*** Upgrade Bonuses require a new line of activation, uninterrupted service on a $40/$55/$65 Total Wireless plan, and enrollment in Total Rewards. After six consecutive service plan purchases while enrolled in Total Rewards, you will be awarded a $100 Upgrade Bonus to be used towards the purchase of a new 5G Smartphone. After twelve consecutive service plan purchases while enrolled in Total Rewards, you will be awarded an additional $100 Upgrade Bonus to be used towards the purchase of a new 5G Smartphone, or a one-month service plan matching your lowest-priced plan purchased over the twelve-month period. You may redeem only one Upgrade Bonus, which will be forfeited should you fail to redeem by the end of your eighteenth service plan. Upgrade Bonuses are earned per line and may not be combined, transferred, or applied towards any other Total Rewards benefit. Upgrade Bonuses have no cash value and must be used in full at redemption, either in Total Wireless stores or totalwireless.com. Taxes and fees may apply.

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