Fubo Launches Proprietary CTV Ad Format for Branded Video Content; Major National Retailer's Back-to-School Campaign Leverages "The Triple Play"

Business Wire 6-Sep-2024 9:00 AM

New High-Impact Ad Placement Further Expands Interactive Ad Opportunities on Fubo's Platform

FuboTV Inc. (d/b/a Fubo) (NYSE:FUBO), the leading sports-first live TV streaming platform, announced it is further enhancing its ad inventory with a new proprietary Connected TV (CTV) ad format, The Triple Play. The next iteration of Fubo's continued ad innovation, The Triple Play is a unique opportunity to feature advertiser-branded video content on the highly-visible home screen of Fubo's premium CTV platform.

Available in the coming days, The Triple Play will launch sponsored by a major national retailer's back-to-school campaign, providing the brand complete share of voice on Fubo's home screen.

The new high-impact ad unit allows advertisers to strategically position branded content alongside relevant curated programming and creative assets, maximizing reach and engagement on a large screen.

Upon opening the Fubo product, subscribers are typically greeted by our interactive home screen, which will feature The Triple Play module. The Triple Play display includes a branded banner and a custom content carousel showcasing curated live and on-demand programming. It will also display an advertiser's clickable branded content video within the curated programming playlist.

The branded video can be outfitted with a QR code for deeper engagement. Additionally, the advertiser's rotational mid-roll spots will appear within all of the on-demand content within the custom programming playlist. The activation incorporates branded and themed backgrounds, custom titles, logo entitlements and content with the goal of creating an immersive brand experience.

The new ad format reflects Fubo's continued ad innovation. At this year's NewFronts, Fubo unveiled a suite of four new innovative CTV ad formats that expanded the volume and variety of its ad inventory with a focus on customization, interactivity and engagement.

"Traditional 15 and 30 second ad spots have long been staples in TV advertising but CTV has made it possible to expand standard TV ad formats to command more attention and engagement," said Dina Roman, SVP, global ad sales and operations, Fubo. "By offering premium bespoke ad opportunities, we are creating even more ways brands can authentically reach their target audiences. We can't wait to debut The Triple Play with our inaugural brand sponsor."

About Fubo

With a global mission to aggregate the best in TV, including premium sports, news and entertainment content, through a single app, FuboTV Inc. (d/b/a Fubo) (NYSE:FUBO) aims to transcend the industry's current TV model. The company operates Fubo in the U.S., Canada and Spain and Molotov in France.

In the U.S., Fubo is a sports-first cable TV replacement product that aggregates more than 400 live sports, news and entertainment networks and is the only live TV streaming platform with every Nielsen-rated sports channel (source: Nielsen Total Viewers, 2023). Leveraging Fubo's proprietary data and technology platform optimized for live TV and sports viewership, subscribers can engage with the content they are watching through an intuitive and personalized streaming experience. It was the first virtual MVPD to launch 4K streaming and MultiView, which it did years ahead of its peers, as well as Instant Headlines, a first-of-its-kind AI feature that generates contextual news topics as they are reported live on air.

Learn more at https://fubo.tv

Cautionary Note Regarding Forward-Looking Statements of Fubo

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