REESE'S PUFFS Cereal Teams up with All-Star Angel Reese to Release Limited Edition Cereal and Teases Upcoming Fashion Collab

Business Wire 17-Sep-2024 9:00 AM

This iconic partnership goes together like chocolate and peanut butter, and celebrates Angel's status as a dual threat herself – from basketball to fashion

This fall, REESE'S PUFFS cereal, a brand with a legacy of being at the forefront of culture, is announcing a tasty new collaboration with the "Double-Double Queen" and all-around dual threat Angel Reese. With a name you can't ignore, REESE'S PUFFS cereal is proud to celebrate Angel's talents in both basketball and fashion as an ode to the brand's classic dualities like chocolate and peanut butter, and milk and cereal. In the coming weeks, the basketball all-star and fashion icon will be featured on limited-edition "Angel X REESE'S PUFFS" cereal boxes, showcasing four unique back-of-box designs. The release will be followed by an exciting collaboration later this year that continues to blend her creativity and passions for basketball and fashion.

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Fans can score Angel X REESE'S PUFFS cereal box designs at retailers nationwide. (Photo: Business Wire)

"I'm so excited to partner with such an iconic brand. Not only does this fulfill my childhood dream of being on a cereal box, but there couldn't be a better fit for me to join forces with than REESE'S PUFFS cereal," said Angel Reese. "This collaboration is such an honor, and I can't wait for fans to get their hands on the cereal box and see what's next in this partnership."

Angel, a forward with Chicago, is already making a name for herself in her rookie season after a record-setting collegiate career. Off the court, Angel is a trend-setting fashion icon, dropping signature collections with many household brands and sporting eye-catching pre-game looks.

"REESE'S PUFFS cereal believes that two is always better as one, and Angel is the perfect partner to demonstrate just that as she authentically owns both of her passions and inspires others to do the same," said Brandon Tyrrell, Senior Brand Experience Manager at General Mills. "REESE'S PUFFS cereal has become synonymous with cultural relevance after partnering with some of the most influential and inspiring artists, musicians, designers – and now athletes – and fans are going to eat this one up."

While waiting in anticipation for more from this partnership, fans can start collecting all four versions of the new Angel X REESE'S PUFFS cereal boxes at retailers nationwide for $5.69 while supplies last.

About General Mills

General Mills makes food the world loves. The company is guided by its Accelerate strategy to boldly build its brands, relentlessly innovate, unleash its scale and stand for good. Its portfolio of beloved brands includes household names like Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Yoplait, Totino's, Annie's, Wanchai Ferry, Yoki and more. General Mills generated fiscal 2024 net sales of U.S. $20 billion. In addition, the company's share of non-consolidated joint venture net sales totaled U.S. $1 billion. For more information, visit www.generalmills.com.

REESE'S and REESE'S PUFFS trademarks, trade dress, REESE'S Orange Color and Crown Design are used under license.

About Angel Reese

Angel Reese, college women's basketball champion and forward with Chicago, is one of the sports brightest superstars – already making a significant impact both on and off the court. Since joining the league, Reese has already set records for the most consecutive double-double games and become an All-Star. While her on-court stats are impressive, her off-court endeavors have transcended the sport. Reese left college as one of the most marketable stars in the NIL era and has since become a cultural force, leading the next generation and growing women's basketball. Beyond her achievements in business and on the court, Reese is a fierce advocate for gender equality in sports, challenging the double standards women face. In 2023, she founded the Angel C. Reese Foundation, dedicated to empowering girls and women through sports, education, financial literacy, and more.

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