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Business Wire 9-Oct-2024 11:00 AM
Introducing e.l.f. Cosmetics to Mexico – the Best of Beauty for Every Eye, Lip and Face
e.l.f. Cosmetics (NYSE:ELF) expands into Mexico this October, marking its first time in Sephora anywhere. From the early explorer to the trend-obsessed beauty enthusiast, e.l.f. Cosmetics creates premium beauty experiences at extraordinary prices for every eye, lip and face.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20241009370612/en/
e.l.f. Cosmetics launches in Sephora Mexico in-store and online, democratizing access to "Holy Grails" at extraordinary prices. (Photo: Business Wire)
Starting Wednesday, October 9, 2024, e.l.f. Cosmetics will be taking over Sephora Mexico in-store and online, democratizing access to holy grails at mic-drop prices. e.l.f.'s premium-quality products empower the community to express their truest (s)e.l.f. without compromise. e.l.f. offers products that are e.l.f. clean, vegan, double certified cruelty-free with Leaping Bunny and PETA, and Fair Trade CertifiedTM.
"We listen when our community speaks, and we heard you loud and clear Mexico! This partnership between e.l.f. Cosmetics and Sephora Mexico is a milestone moment for both companies and we couldn't be more excited to join forces in a market with incredible opportunity. Sephora's knack for curating exceptional brands and creating captivating shopping experiences aligns with our mission to disrupt norms through inclusivity, and to bring premium quality products to our community at an exceptional value." said Jennie Laar, Senior Vice President, Chief Commercial Officer, e.l.f. Beauty.
e.l.f. welcomes Sephora Mexico shoppers into its world with a snapshot of its most viral Holy Grails coming soon to dozens of Sephora Mexico location this month:
This October, give your skin the glow up it deserves and discover why e.l.f. Cosmetics is the No. 1 favorite cosmetic brand among teens* and No. 2 ranked mass color brand in the U.S.!**
Find these and other products at all Sephora Mexico stores and sephora.com.mx.
*Source: Piper Sandler, 47th Semi-Annual Taking Stock with Teens Survey, Spring 2024 **Source: Nielsen xAOC latest 24 weeks ending 6/15/2024, color cosmetics category
About e.l.f. Cosmetics
e.l.f. Beauty (NYSE:ELF) is fueled by a belief that anything is e.l.f.ing possible. We are a different kind of company that disrupts norms, shapes culture and connects communities through positivity, inclusivity and accessibility. e.l.f. Cosmetics, our global flagship brand, makes the best of beauty accessible to every eye, lip and face by bringing together the best of beauty, culture and entertainment. Our superpower is delivering universally appealing, premium quality products at accessible prices that are e.l.f. clean, vegan, double certified cruelty-free with Leaping Bunny and PETA, and Fair Trade CertifiedTM.
Learn more at www.elfcosmetics.com
View source version on businesswire.com: https://www.businesswire.com/news/home/20241009370612/en/