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Business Wire 25-Feb-2025 11:00 AM
Westlake Royal Building Products™ ("Westlake Royal"), a Westlake company (NYSE:WLK) debuts Handformed Brick™, a new, elevated tumbled brick profile from Dutch Quality Stone®, at this year's International Builders' Show (IBS) in Las Vegas from February 25-27 in booth C3819. This new profile is available in three colorways including the newest addition, Snowpack™, a serene white palette inspired by freshly fallen snow.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250225942424/en/
Handformed Brick is an elevated tumbled brick design and configuration, molded from authentic bricks with textured variations and robust dimensions. (Photo: Business Wire)
Handformed Brick is Dutch Quality's first brick product, marking a new chapter for one of the leaders in the manufactured stone veneer industry. Each piece is meticulously molded with exquisite variation and robust dimension, ensuring that every brick brings a unique textured depth and artisanal charm to any space. This attention to detail enhances visual appeal and adds authenticity to the design, blending traditional craftsmanship and modern innovation in any setting.
"The launch of this new Handformed Brick profile and Snowpack colorway marks an exciting milestone for the Dutch Quality brand by extending our product offering to include brick in a range of trending palettes," said Steve Booz, vice president of marketing and product management at Westlake Royal Building Products. "Our goal is to empower specifiers to deliver innovative and inspiring solutions for their projects, and this new profile and colorway do just that."
The Handformed Brick profile is available in three Dutch Quality Stone colorways including:
Dutch Quality Stone is a brand within the Westlake Royal Building Products portfolio of exterior and interior building products. For more information visit https://dutchqualitystone.com/.
About Dutch Quality Stone
Created by a tight-knit group of local artisans in Ohio, Dutch Quality exemplifies the hard work, tempered skills and straightforward solutions that have formed the brand's identity since its humble beginnings. Its manufactured stone veneer products exhibit all the unique qualities of nature for application in a range of residential and commercial settings. Pride goes in. Proud comes out. For more information, visit DutchQualityStone.com.
About Westlake Royal Building Products
Westlake Royal Building Products USA Inc., a Westlake company (NYSE:WLK), is a leader throughout North America in the innovation, design, and production of a broad and diverse range of exterior and interior building products, including Siding and Accessories, Trim and Mouldings, Roofing, Stone, Windows and Outdoor Living. For more than 50 years, Westlake Royal Building Products has manufactured high quality, low maintenance products to meet the specifications and needs of building professionals, homeowners, architects, engineers and distributors, while providing stunning curb appeal with an unmatched array of colors, styles, and accessories. For more information, please visit WestlakeRoyalBuildingProducts.com. Follow on LinkedIn and Instagram and "Like" us on Facebook.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250225942424/en/
Media Contact: Sarah Lograsso Westlake Royal Building Products SLograsso@Westlake.com