Get Cash Back and $0 Commissions
+ The Power of TradeStation
Business Wire 5-Sep-2018 9:00 AM
Nearly 63 Percent of Consumers Want Less Interruption and a Full Experience, Without Paying More
CSG (NASDAQ:CSGS), the trusted partner to simplify the complexity of business transformation in the digital age, announces results of its global market survey, The Digital Future Report: Sports Streaming Edition. This survey, which polled more than 2,000 consumers between the ages of 18 and 64, evaluated when and how consumers watch live sports as well as what value-added services they would pay more to receive.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20180905005209/en/
CSG market survey reveals three key takeaways shaping sports viewing for today's consumers. (Graphic: Business Wire)
As streaming live events, particularly sports events, on mobile devices continues to become increasingly commonplace in the digital world, consumers are seeking ways to enhance the experience through companion applications, exclusive interviews, customizable screens and other premium content that enables viewers to create a unique and personalized experience. According to survey results, consumers want it all, but won't pay more for it.
"It is a truly transformative time for live sports viewing. Shifting consumer expectations and mobile's ability to add to the experience with apps, social media access and even augmented and virtual reality can bring the game to a new, more interactive level," said Kent Steffen, president of digital services and OTT, CSG. "The key takeaway from this survey is that even though many live sports providers are continually building their fan experience, consumers already expect the full, personalized package at a cost that they are used to. Providers that can deliver and quickly experiment with new packages and services will succeed."
Key insights uncovered in the survey include:
About the Digital Future Report: Sports Streaming Edition
The Digital Future Report: Sports Streaming Edition survey sampled 2,000 consumers across the U.S. and the U.K. Visit our website for more results and to download the full report, and join the discussion with CSG on LinkedIn or Twitter using the hashtag #DigitalSportsFutureReport.
About CSG
CSG simplifies the complexity of business transformation in the digital age for the most respected communications, media and entertainment service providers worldwide. With over 35 years of experience, CSG delivers revenue management, customer experience and digital monetization solutions for every stage of the customer lifecycle. The company is the trusted partner driving digital transformation for leading global brands, including Arrow Electronics, AT&T, Bharti Airtel, Charter Communications, Comcast, DISH, Eastlink, iflix, MTN, TalkTalk, Telefonica, Telstra and Verizon.
At CSG, we have one vision: flexible, seamless, limitless communications, information and content services for everyone. For more information, visit our website at csgi.com and follow us on LinkedIn, Twitter and Facebook.
View source version on businesswire.com: https://www.businesswire.com/news/home/20180905005209/en/