NEW YORK, Oct. 1, 2018 /PRNewswire/ -- Send a raven— Scotch has officially entered the realm. In collaboration with HBO®, DIAGEO is unveiling the new White Walker by Johnnie Walker Blended Scotch Whisky and The Game of Thrones Single Malt Scotch Whisky Collection. The limited-edition whiskies are inspired by the iconic characters and the creative world of Westeros and beyond and are here to tide fans over during their wait for the eighth and final season. Even the most revered Maester couldn't have predicted a collaboration of this monumental proportion.
Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/8395751-johnnie-walker-game-of-thrones-white-walker-whisky/
"Groundbreaking partnerships continue to be a strategic initiative for Diageo as they foster exceptional creative collaboration and help showcase the breadth of our portfolio. We are very proud to have our collection of single malts and Johnnie Walker, the number one scotch whisky brand in the world, collaborate with HBO's most successful TV franchise to develop these limited-edition offerings for fans to collect and celebrate the final season of Games of Thrones," said Dan Sanborn, Senior Vice President, Culture and Partnerships at DIAGEO.
"We knew there was fan appetite for a Game of Thrones whisky and once we saw Diageo's vision for a way to collaborate together we knew the idea was perfect and the time was now. From the beginning, they understood that we wanted to create something special, and they've accomplished that with both White Walker by Johnnie Walker and the single malt collection. We're confident fans will enjoy sipping these delicious whiskies as they wait for season eight and beyond," said Jeff Peters, Vice President, Licensing & Retail at HBO.
The first limited-edition offering available in the realm is White Walker by Johnnie Walker, inspired by the most enigmatic and feared characters on the show — the White Walkers. This blend was created by whisky specialist George Harper alongside the small team of expert blenders at Johnnie Walker. At the heart of this new, innovative blend are single malts from Cardhu and Clynelish – one of Scotland's most northern distilleries where whiskies have endured long Scottish winters, not dissimilar to the climate north of the wall. This special blend has notes of caramelized sugar and vanilla, fresh red berries with a touch of orchard fruit and is best served chilled – the Night King would have it no other way.
The bottling brings you right to the Frozen North with its icy white and blue design along with the iconic Striding Man now fashioned in armor to fit in among the ranks of the Night King's forces. Utilizing temperature-sensitive thermochromic ink technology, fans will be reminded that "Winter is Here" from an unexpected graphic icy reveal on the bottle when frozen.
The Game of Thrones Single Malt Scotch Whisky Collection features eight scotches that are all new to the U.S., and are each paired with one of the iconic Houses of Westeros, as well as the Night's Watch, giving fans an authentic taste of the Seven Kingdoms and beyond. Diageo's unparalled diverse range of distilleries in Scotland, much like in Westeros, each have their own unique characteristics and produce a distinctive whisky representative of its local terroir. These similarities were the inspiration behind the collection, drawing an authentic storyline between each House and single malt pairing – from the power of water between both House Tully and The Singleton of Glendullan, to the legendary women behind House Targaryen and Cardhu, or the royal lineage of House Baratheon and Royal Lochnagar and more.
Be sure to have White Walker by Johnnie Walker or one of the unparalleled Game of Thrones Single Malt Scotch Whiskies on hand to toast to the final season before they are all gone.
White Walker by Johnnie Walker will be available nationwide starting October 2018 wherever fine spirits are sold. The Game of Thrones Single Malt Scotch Whisky Collection will be available nationwide starting November 2018 wherever fine spirits are sold. Suggested retail pricing is included below.
- White Walker by Johnnie Walker SRP: $36 for 750ml; ABV 41.7%
- For more information on White Walker by Johnnie Walker, please visit www.johnniewalker.com and follow @JohnnieWalkerUS on Facebook and Twitter and @JohnineWalker on Instagram.
- Game of Thrones House Tully – Singleton of Glendullan Select; SRP: $29.99 for 750ml; ABV 40%
- Game of Thrones House Stark – Dalwhinnie Winter's Frost; SRP: $39.99 for 750ml; ABV 43%
- Game of Thrones House Targaryen – Cardhu Gold Reserve; SRP: $39.99 for 750ml; ABV 40%
- Game of Thrones House Lannister – Lagavulin 9 Year Old; SRP: $64.99 for 750ml; ABV 46%
- Game of Thrones The Night's Watch – Oban Bay Reserve; SRP: $62.99 for 750ml; ABV 43%
- Game of Thrones House Greyjoy – Talisker Select Reserve; SRP: $44.99 for 750ml; ABV 45.8%
- Game of Thrones House Baratheon – Royal Lochnagar 12 Year Old; SRP: $64.99 for 750ml; ABV 40%
- Game of Thrones House Tyrell – Clynelish Reserve; SRP: $59.99 for 750ml; ABV 51.2%
US PR CONTACTS:
Hunter PR
Allie Bostwick
abostwick@hunterpr.com
212-679-6600
HBO
Emily Weichert
emily.weichert@hbo.com
212-512.7238
About Diageo
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE) and our products are sold in more than 180 countries around the world. For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.
Follow us on Twitter for news and information about Diageo North America: @Diageo_NA.
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About HBO Licensing & Retail
HBO Licensing & Retail, a division of Home Box Office, Inc., partners with best-in-class licensees around the world to give HBO's global audience new and exciting ways to engage with their favorite shows. The division leverages iconic, award-winning HBO programs such as Game of Thrones, VEEP, Sex and the City, Silicon Valley, Insecure, The Sopranos, Big Little Lies, True Blood and more to create officially licensed consumer products, innovative merchandise programs, retail activations and live immersive experiences. HBO Licensing & Retail works across a broad range of product categories, including collectibles, apparel, publishing, live branded experiences, digital gaming, fashion and beauty collaborations, luxury accessories, and beyond. Officially licensed HBO merchandise can be purchased in retail stores around the world, online in the US at http://store.hbo.com, and at the groundbreaking HBO retail hub, the HBO Shop®, located at 42nd and 6th Avenue in New York City.
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SOURCE Diageo
