Business Wire 14-Jan-2019 8:15 AM
Gartner Reveals Six Predictions to Guide Marketing Leaders Through Uncertain Times Ahead
Shifting consumer behaviors, mounting regulatory pressures, organizational shifts and disruptive automation combine to pose a real and destabilizing threat to many marketing leaders and their strategies for the years ahead, according to Gartner Inc.
In the report titled, "Predicts 2019: Marketing Seeks a New Equilibrium," Gartner analysts predict six critical changes that will help guide marketing leaders while navigating this new terrain.
"These are exciting, but uncertain times for CMOs (chief marketing officers) and marketing leaders. From the promise of data and analytics, to the lure of customer experience (CX) and everything in between, marketers have vast opportunities to set themselves apart from the competition, but equal challenges to overcome in order to do so," said Charles Golvin, senior director and analyst at Gartner. "Finding the right balance to successfully leverage marketing technology and emerging trends will be critical to marketing's success over the course of the next couple of years."
Gartner analysts said these predictions will help marketers better understand and prepare for the uncertain times ahead:
These predictions grow out of four key forces that are buffeting marketers today:
Additional details on Gartner's marketing predictions for 2019 will be presented in the upcoming webinar Panel Discussion: 2019 Marketing Predictions on January 21, 2019 — and exclusively to Gartner for Marketers clients in the report "Predicts 2019: Marketing Seeks a New Equilibrium."
About the Gartner Marketing Symposium/Xpo
Gartner Marketing Symposium/Xpo provides marketing leaders actionable advice about the trends, tools and emerging technologies they need to deliver business results. Gartner for Marketers analysts address the biggest opportunities, challenges and priorities marketers face today, including data and analytics, customer experience, content marketing, customer insight, marketing technology (martech) and multichannel marketing. Additional information is available at www.gartner.com/en/conferences/na/marketing-symposium-us. Follow news and updates for the event on Twitter at #GartnerMKTG.
About Gartner for Marketers
Gartner for Marketers provides the objective, expert advice and proven tools CMOs and other marketing leaders need to seize the right opportunities with clarity and confidence, and stay ahead of the trends that matter. With in-depth research and analysis, Gartner for Marketers helps you focus on the opportunities with the greatest potential to deliver results. More information on Gartner for Marketers is available online at www.Gartner.com/marketing/.
Gartner, Inc. (NYSE:IT), is the world's leading research and advisory company and a member of the S&P 500. We equip business leaders with indispensable insights, advice and tools to achieve their mission-critical priorities today and build the successful organizations of tomorrow.
Our unmatched combination of expert-led, practitioner-sourced and data-driven research steers clients toward the right decisions on the issues that matter most. We are a trusted advisor and objective resource for more than 15,000 organizations in more than 100 countries — across all major functions, in every industry and enterprise size. To learn more about how we help decision makers fuel the future of business, visit gartner.com.
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