Introducing the GUESS Summer 2019 Advertising Campaign
Business Wire 10-Apr-2019 11:00 AM
This summer, GUESS launches an advertising campaign featuring GUESS
models Gwen Van Meir, Mishel Gerzig and Arsenii Savitckii shot in the
western Mojave Desert surrounded by Joshua Trees and iconic mountains in
the distance.
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Introducing the GUESS Summer 2019 Advertising Campaign (Photo: Business Wire)
Art directed by Paul Marciano, Chief Creative Officer for GUESS?, Inc.,
and lensed by photographer Tatiana Gerusova, the summer 2019 campaign
captures the casual and carefree sensuality that embodies the spirit of
the collection. The campaign follows three models wearing head-to-toe
GUESS ensembles from the summer collection, embarking on a road trip
through the desert seeking an unforgettable adventure. Photographed
underneath the blazing hot sun against the earthy landscape, the GUESS
Girls and Guy are captured embodying the true spirit of GUESS: sexy,
young and adventurous.
The women's wear delivery features an assortment of denim jeans, skirts,
jackets, rompers and dresses in a mixture of light to dark washes in
both distressed and non-distressed fits. Vibrant floral prints dominate
the collection with teal and jaded green underlay, allowing the blooms
to pop within each design. Faux leather leggings and moto jackets return
this season for the GUESS Girl's edgier side and are seen alongside a
selection of graphic printed t-shirts that can be dressed up or dressed
down. For men, distressed denim plays a prominent role in the delivery
adding a bit of edge and is offered in a variety of silhouettes
including shirts, jeans and jackets.
Look for these GUESS images beginning May 2019 in top fashion and
lifestyle magazines, at www.GUESS.com,
on GUESS' social platforms, in GUESS retail stores, outdoor media,
online, and on collateral materials.
About GUESS?, Inc.
Established in 1981, GUESS began as a jeans company and has since
successfully grown into a global lifestyle brand. Guess?, Inc. designs,
markets, distributes and licenses a lifestyle collection of contemporary
apparel, denim, handbags, watches, footwear and other related consumer
products. Guess? products are distributed through branded Guess? stores
as well as better department and specialty stores around the world. As
of February 2, 2019, the Company directly operated 1,161 retail stores
in the Americas, Europe and Asia. The Company's licensees and
distributors operated 558 additional retail stores worldwide. As of
February 2, 2019, the Company and its licensees and distributors
operated in approximately 100 countries worldwide. For more information
about the Company, please visit www.guess.com.
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