SOUR PATCH KIDS Introduces Glow Ups: The First-Ever Gummy Candy that Glows Under Blacklight
PRNewswire 4-Mar-2025 9:00 AM
The brand's latest innovation features edible confetti containing turmeric extract, which gives it an unforgettable glow
EAST HANOVER, N.J., March 4, 2025 /PRNewswire/ -- The SOUR PATCH KIDS brand is lighting up the candy aisle with its latest innovation: SOUR PATCH KIDS Strawberry-Watermelon Glow Ups, the first-ever gummy candy that glows under blacklight. Coated with edible confetti that glows, these soft and chewy candies bring an experiential twist to SOUR PATCH KIDS' signature sour-then-sweet sensation, making them a must-try for fans of bold, adventurous candy experiences.
Each SOUR PATCH KIDS Glow Ups candy is layered with special edible confetti that emits a fluorescent glow when under a blacklight due to the use of turmeric extract. While turmeric powers the glow, the extract is completely flavorless, allowing the new, mouth-watering strawberry-watermelon flavor to shine through.
"The SOUR PATCH KIDS brand is known for its mischievous personality and willingness to experiment with new flavors and formats," said Grace Howard, Senior Brand Manager, Mondelez International. "With Glow Ups, we wanted to create a candy that goes beyond just taste—something that delivers a multi-sensory experience and surprises fans in a way only SOUR PATCH KIDS can. Bringing this idea to life was a journey fueled by creativity, innovation and a lot of delicious experimentation. We can't wait for fans to experience the glow for themselves."
This playful candy is the perfect addition to any event, from concerts and music festivals to gaming marathons and movie nights. SOUR PATCH KIDS Glow Ups are the ultimate treat for blacklight events, bringing a mischievous, glowing element to the celebration. Whether you're snacking solo at home or sharing with friends, these glowing gummy candies light up any occasion.
For those without a blacklight on hand, the SOUR PATCH KIDS brand is introducing an exclusive Snapchat filter, allowing fans to experience the glow using augmented reality. Snapchat users can scan the candy to see it glow as if under a blacklight – no extra equipment needed. Fans can also use the augmented reality experience in selfie mode and scan the packaging to watch their SOUR PATCH KIDS Glow Ups appear on screen, dancing and glowing under a blacklight.
SOUR PATCH KIDS Glow Ups will be available online on Wednesday, March 5th, and at all major national retailers later in March in a 3.08 oz small peg bag for an SRP of $1.24 and 6.7 oz large peg bag for an SRP of $2.98. For fans who can't get enough of the strawberry-watermelon combination, Mondelez International's Swedish Fish® brand is also launching SWEDISH FISH® Mini Strawberry-Watermelon Glow Ups this March, offering the same glowing experience in a soft and chewy Swedish Fish format.
For more information about SOUR PATCH KIDS, please visit https://sourpatchkids.com/.
About Mondelez International
Mondelez International, Inc. (Nasdaq: MDLZ) empowers people to snack right in over 150 countries around the world. With 2024 net revenues of approximately $36.4 billion, MDLZ is leading the future of snacking with iconic global and local brands such as Oreo, Ritz, LU, Clif Bar and Tate's Bake Shop biscuits and baked snacks, as well as Cadbury Dairy Milk, Milka and Toblerone chocolate. Mondelez International is a proud member of the Standard and Poor's 500, Nasdaq 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com or follow the company on Twitter at www.twitter.com/MDLZ.
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SOURCE Mondelez International
