Getty Images Inks Multi-Year Deal with Perplexity: AI Search Platforms to See Enhanced, Credited Visuals
New Agreement Promises High-Quality, Attributed Imagery in AI-Powered Discovery Tools
Getty Images (NYSE: GETY) has struck a significant global, multi-year licensing deal with Perplexity, an emerging leader in AI-driven search technology. The partnership will bring Getty's premium, diverse visual content directly into Perplexity’s search and discovery experiences, ensuring each image is fully credited and linked to its original source.
Collaboration Aims to Elevate Content Credibility and User Engagement
This integration is more than just a technical connection—it’s an industry step forward for digital content rights and creator recognition. Leveraging Getty Images' API, Perplexity will feature high-quality creative and editorial images to create richer visual experiences for its users. As part of the deal, Perplexity is enhancing how imagery is presented, explicitly crediting content and providing direct links, helping to educate users on lawful image usage in a world increasingly powered by generative AI and algorithmic search.
Leaders Emphasize the Importance of Attribution in an AI Era
“This agreement acknowledges the importance of properly attributed content and its value in enhancing AI-powered products,” said Nick Unsworth, Getty Images’ Vice President of Strategic Development. Both companies highlight that responsible content sharing—grounded in clear attribution and creator recognition—will define trustworthy AI-powered search. Perplexity’s Head of Content, Jessica Chan, underscored the alignment, stating, “Getty Images shares our belief that the future of AI-powered discovery requires respecting the creators behind the content.”
Key Details of the Getty Images and Perplexity Partnership
| Partnership Element | Details |
|---|---|
| Scope | Global, multi-year licensing for Getty Images content |
| Platform Integration | Perplexity’s AI-powered search and discovery tools |
| Attribution | Images will be credited and linked to Getty’s original source |
| User Education | Promotes legal image usage through improved display and guidance |
| Content Quality | Access to premium creative and editorial content for richer user experience |
Broader Implications for the AI Content Marketplace
Getty Images brings to the table a vast archive, collaborating with nearly 600,000 content creators and covering over 160,000 global events each year. By linking up with Perplexity, which answers more than 150 million user questions weekly, Getty's reach within the next generation of search experiences stands to grow substantially. For creators, it’s a nod toward transparency, potentially setting a new standard in attribution for content circulating through AI platforms.
What to Watch Next
This partnership could become a blueprint for how visual content and generative AI platforms interact in the years ahead. Investors and digital media observers alike will want to watch whether other AI and search companies adopt similar strategies—and whether attribution standards continue to rise as a key differentiator. For now, GETY is positioning itself as not only a source of images, but as a leader in shaping responsible digital content in the age of AI-powered discovery.
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