SharkNinja Lifts Full-Year Outlook on Strong Q3 Growth: Beauty and Home Segment Jumps 56.7%
Sales Surge Broadly as Beauty and Home Lead the Way
SharkNinja (NYSE:SN) is leaning into a growth trajectory, announcing an increase to its 2025 guidance after a third quarter packed with impressive gains. Net sales rose 14.3% year-over-year to $1.63 billion, with standout growth coming from the Beauty and Home Environment segment—up a staggering 56.7%. Every core category reported gains, but the breadth and pace of expansion suggest a well-executed strategy built around category innovation and international market penetration.
| Product Category | Q3 2025 Net Sales ($M) | Q3 2024 Net Sales ($M) | Year-over-Year Growth |
|---|---|---|---|
| Cleaning Appliances | 592.9 | 527.5 | +12.4% |
| Cooking & Beverage Appliances | 437.4 | 411.5 | +6.3% |
| Food Preparation Appliances | 410.5 | 366.8 | +11.9% |
| Beauty & Home Environment | 189.3 | 120.8 | +56.7% |
Profitability Advances with Margin Expansion and Cost Discipline
Beyond top-line momentum, SharkNinja’s gross margin expanded to 50.1% (up 140 basis points from last year), while adjusted gross margin climbed to 50.3%. Net income saw a 42.6% leap to $188.7 million, aided by continued cost optimization and a favorable shift in sourcing arrangements. Notably, adjusted EBITDA for the quarter was $316.5 million (19.4% of sales), indicating robust operational leverage.
| Key Metric | Q3 2025 | Q3 2024 | Change |
|---|---|---|---|
| Net Sales ($M) | 1,630.2 | 1,426.6 | +14.3% |
| Gross Margin | 50.1% | 48.7% | +1.4 pts |
| Adjusted EBITDA ($M) | 316.5 | 262.4 | +20.7% |
| Net Income ($M) | 188.7 | 132.3 | +42.6% |
Cost Efficiency Offsets Investments in Growth
The quarter saw SharkNinja balance significant sales and marketing investment (up 21.6%)—including a $34.1 million bump in advertising—to support new launches and international expansion. Simultaneously, general and administrative costs dropped 19.5%, helped by sharply reduced legal fees and share-based compensation. Research and development expenses also ticked slightly lower despite headcount growth, reflecting effective cost controls.
International Expansion Fuels Overall Momentum
International sales outpaced domestic gains, soaring 25.8% year-over-year as SharkNinja continues to extend its reach abroad. This was highlighted by new product rollouts, like the CryoGlow face mask and the SLUSHi, as well as strong results in FlexBreeze fans and air purifiers—showing a diversified innovation engine firing on multiple fronts.
Financial Health Supports Growth Initiatives
As of September 30, 2025, the company had $263.8 million in cash and $489 million in available credit, giving it solid liquidity to pursue ongoing innovation and market expansion. Inventory levels increased modestly, reflecting preparation for ongoing product launches and seasonal demand. The company's guidance update also shows capital expenditures are trending towards the lower end of expectations due to improved capital deployment.
| Balance Sheet Item | Sep 30, 2025 | Dec 31, 2024 | Change |
|---|---|---|---|
| Cash & Equivalents ($M) | 263.8 | 363.7 | -99.9 |
| Total Debt ($M) | 749.3 | 775.5 | -26.2 |
| Inventories ($M) | 1,158.3 | 1,076.2 | +82.1 |
| Shareholders’ Equity ($M) | 2,408.3 | 1,936.0 | +472.3 |
Raised Full-Year Guidance Reflects Confidence in Ongoing Growth
Given this momentum, SharkNinja increased its fiscal 2025 outlook. Net sales are now expected to rise 15.0%-15.5% (up from prior guidance of 13.0%-15.0%), with adjusted net income per diluted share projected at $5.05-$5.15, and adjusted EBITDA between $1,115 million and $1,125 million. The GAAP tax rate is forecast at a lower 23.0%-24.0%. This higher bar signals management’s belief that strong category expansion, product innovation, and efficient operations will keep fueling above-market growth.
Key Takeaway: Product Innovation and Execution Drive the Story
SharkNinja’s third quarter underscores a formula of broad-based innovation, expanding international reach, and tight execution on costs. With product categories from Beauty to Cleaning outperforming and operational metrics moving in tandem, the updated guidance appears rooted in tangible performance. For those watching consumer technology and global retail expansion, SharkNinja’s results this quarter present a company firmly on the offensive and betting on further profitable growth into 2025.
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