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Analyzing Amazon.com In Comparison To Competitors In Broadline Retail Industry
Benzinga (Wed, 8-Apr 5:58 AM ET)
Amazon is the leading online retailer and marketplace for third party sellers. Retail related revenue represents approximately 74% of total, followed by Amazon Web Services (17%), and advertising services (9%). International segments constitute 22% of Amazon's total revenue, led by Germany, the United Kingdom, and Japan.
Amazon.com trades on the NASDAQ stock market under the symbol AMZN.
As of April 8, 2026, AMZN stock price climbed to $221.01 with 7,837,561 million shares trading.
AMZN has a beta of 1.46, meaning it tends to be more sensitive to market movements. AMZN has a correlation of 0.55 to the broad based SPY ETF.
AMZN has a market cap of $2.36 trillion. This is considered a Mega Cap stock.
Last quarter Amazon.com reported $213 billion in Revenue and $1.95 earnings per share. This beat revenue expectation by $2 billion and missed earnings estimates by -$.02.
In the last 3 years, AMZN traded as high as $258.60 and as low as $97.71.
The top ETF exchange traded funds that AMZN belongs to (by Net Assets): VTI, VOO, IVV, SPY, QQQ.
AMZN has underperformed the market in the last year with a return of +26.1%, while the SPY ETF gained +35.5%. In the last 3 month period, AMZN fell short of the market, returning -8.5%, while SPY returned -1.7%. However, in the most recent 2 weeks AMZN has outperformed the stock market by returning +6.6%, while SPY returned +3.5%.
AMZN support price is $209.81 and resistance is $217.74 (based on 1 day standard deviation move). This means that using the most recent 20 day stock volatility and applying a one standard deviation move around the stock's closing price, stastically there is a 67% probability that AMZN shares will trade within this expected range on the day.