BKNG Stock Summary and Trading Ideas (Booking Holdings | NASDAQ:BKNG)

Booking is the world's largest online travel agency by sales, offering booking and payment services for hotel and alternative accommodation rooms, airlines, rental cars, restaurants, cruises, experiences, and other vacation packages. The company operates several branded travel booking sites, including Booking.com, Agoda, OpenTable, Rentalcars.com, Kayak, and Momondo. Transaction fees for online bookings account for the bulk of revenue and profits.

What symbol and exchange does Booking Holdings shares trade?

Booking Holdings trades on the NASDAQ stock market under the symbol BKNG.

What is Booking Holdings stock price doing today?

As of January 9, 2026, BKNG stock price climbed to $5,492.11 with 169,130 million shares trading.

What is Booking Holdings's Beta?

BKNG has a beta of 1.09, meaning it tends to be more sensitive to market movements. BKNG has a correlation of 0.53 to the broad based SPY ETF.

How much is Booking Holdings worth?

BKNG has a market cap of $177.03 billion. This is considered a Large Cap stock.

How much money does Booking Holdings make?

Last quarter Booking Holdings reported $9 billion in Revenue and $99.50 earnings per share. This beat revenue expectation by $282 million and exceeded earnings estimates by $3.59.

What is the highest and lowest price Booking Holdings traded in the last 3 year period?

In the last 3 years, BKNG traded as high as $5,839.41 and as low as $2,179.33.

What are the top ETFs holding Booking Holdings?

The top ETF exchange traded funds that BKNG belongs to (by Net Assets): VTI, VOO, QQQ, IVV, SPY.

Is Booking Holdings (BKNG) a good investment?

BKNG has underperformed the market in the last year with a return of +13.5%, while SPY returned +19.0%. This shows that you would have done better investing in the overall market (through SPY) over the last year than in BKNG shares. However, BKNG has outperformed the market in the last 3 month and 2 week periods, returning +6.0% and +1.0%, while SPY returned +3.7% and +0.5%, respectively. This indicates BKNG has been having a stronger performance recently.

What are the support and resistance levels for Booking Holdings (BKNG)?

BKNG support price is $5,366.42 and resistance is $5,523.58 (based on 1 day standard deviation move). This means that using the most recent 20 day stock volatility and applying a one standard deviation move around the stock's closing price, stastically there is a 67% probability that BKNG shares will trade within this expected range on the day.