BKNG Stock Summary and Trading Ideas (Booking Holdings | NASDAQ:BKNG)

Booking is the world's largest online travel agency by sales, offering booking and payment services for hotel and alternative accommodation rooms, airlines, rental cars, restaurants, cruises, experiences, and other vacation packages. The company operates several branded travel booking sites, including Booking.com, Agoda, OpenTable, Rentalcars.com, and Kayak. Transaction fees for online bookings account for the bulk of revenue and profits.

What symbol and exchange does Booking Holdings shares trade?

Booking Holdings trades on the NASDAQ stock market under the symbol BKNG.

What is Booking Holdings stock price doing today?

As of July 14, 2026, BKNG stock price declined to $174.85 with 4,053,481 million shares trading.

What is Booking Holdings's Beta?

BKNG has a beta of 0.91, meaning it tends to be less sensitive to market movements. BKNG has a correlation of 0.13 to the broad based SPY ETF.

How much is Booking Holdings worth?

BKNG has a market cap of $135.49 billion. This is considered a Large Cap stock.

How much money does Booking Holdings make?

Last quarter Booking Holdings reported $6 billion in Revenue and $1.14 earnings per share. This beat revenue expectation by $19 million and exceeded earnings estimates by $.06.

What is the highest and lowest price Booking Holdings traded in the last 3 year period?

In the last 3 years, BKNG traded as high as $233.58 and as low as $109.32.

What are the top ETFs holding Booking Holdings?

The top ETF exchange traded funds that BKNG belongs to (by Net Assets): VTI, VOO, QQQ, IVV, SPY.

Is Booking Holdings (BKNG) a good investment?

BKNG has underperformed the market in the last year with a price return of -22.8% while the SPY ETF gained +21.8%. BKNG has also underperformed the stock market ETF in the last 3 month and 2 week periods returning -1.1% and -4.1%, respectively, while the SPY returned +9.9% and +1.5%, respectively.

What are the support and resistance levels for Booking Holdings (BKNG)?

BKNG support price is $171.36 and resistance is $180.24 (based on 1 day standard deviation move). This means that using the most recent 20 day stock volatility and applying a one standard deviation move around the stock's closing price, stastically there is a 67% probability that BKNG shares will trade within this expected range on the day.