BZUN Stock Summary and Trading Ideas (Baozun - American Depositary Shares | NASDAQ:BZUN)

Baozun Inc is engaged to provide its customers with end-to-end e-commerce solutions including the sales of apparel, home and electronic products, online store design and setup, visual merchandising and marketing, online store operations, customer services, warehousing and order fulfillment, as well as the holistic brand management, including strategy and tactic positioning, branding and marketing, retail and e-commerce operations, supply chain and logistics, and technology empowerment. It has two operating segments: E-Commerce (encompassing BEC and BZI) and Brand Management (representing BBM). The company generates maximum of its revenue from E-Commerce (encompassing BEC and BZI) segment.

Baozun - American Depositary Shares trades on the NASDAQ stock market under the symbol BZUN.

As of January 9, 2026, BZUN stock price declined to $2.86 with 185,339 million shares trading.

BZUN has a beta of 0.78, meaning it tends to be less sensitive to market movements. BZUN has a correlation of 0.04 to the broad based SPY ETF.

BZUN has a market cap of $165.87 million. This is considered a Micro Cap stock.

In the last 3 years, BZUN traded as high as $8.62 and as low as $1.90.

The top ETF exchange traded funds that BZUN belongs to (by Net Assets): DFEM, DFAE, EWX, PGJ, APIE.

BZUN has underperformed the market in the last year with a return of -2.4%, while the SPY ETF gained +19.0%. In the last 3 month period, BZUN fell short of the market, returning -23.3%, while SPY returned +3.7%. However, in the most recent 2 weeks BZUN has outperformed the stock market by returning +5.9%, while SPY returned +0.5%.

BZUN support price is $2.85 and resistance is $3.01 (based on 1 day standard deviation move). This means that using the most recent 20 day stock volatility and applying a one standard deviation move around the stock's closing price, stastically there is a 67% probability that BZUN shares will trade within this expected range on the day.