BZUN Stock Summary and Trading Ideas (Baozun - American Depositary Shares | NASDAQ:BZUN)

Baozun Inc is an e-commerce service partner that helps brands execute their e-commerce strategies in China by selling their goods directly to customers online or by providing services to assist with their e-commerce operations. Its integrated end-to-end e-commerce service capabilities, omni-channel expertise, and technology-driven solutions. Company have two operating segments namely E-Commerce (including BEC and BZI) and Brand Management (BBM).

Baozun - American Depositary Shares trades on the NASDAQ stock market under the symbol BZUN.

As of March 4, 2025, BZUN stock price climbed to $3.10 with 223,136 million shares trading.

BZUN has a beta of 0.80, meaning it tends to be less sensitive to market movements. BZUN has a correlation of 0.02 to the broad based SPY ETF.

BZUN has a market cap of $181.56 million. This is considered a Micro Cap stock.

In the last 3 years, BZUN traded as high as $12.09 and as low as $1.90.

The top ETF exchange traded funds that BZUN belongs to (by Net Assets): DFEM, APIE, DFAE, EWX, PGJ.

BZUN has outperformed the market in the last year with a return of +28.1%, while the SPY ETF gained +14.0%. In the last 3 month period, BZUN beat the market returning +26.5%, while SPY returned -4.7%. However, in the most recent 2 weeks BZUN has underperformed the stock market by returning -14.8%, while SPY returned -5.7%.

BZUN support price is $2.91 and resistance is $3.21 (based on 1 day standard deviation move). This means that using the most recent 20 day stock volatility and applying a one standard deviation move around the stock's closing price, stastically there is a 67% probability that BZUN shares will trade within this expected range on the day.