Baozun - American Depositary Shares (BZUN) closed at $3.62 on October 21, 2026, down 2.2% from the previous close, on volume of 380,212 shares (30-day average 292,531).
Data as of October 21, 2026.
21-Oct-2026
Aquestive, Guardant, AFLAC, Baozun, Arqit: Insider Shake-Up
TipRanks (Sat, 17-Oct 9:00 AM ET)
Baozun Announces US$10 million Share Repurchase Program
PRNewswire (Thu, 24-Sep 6:02 AM ET)
Baozun Announces Second Quarter 2026 Unaudited Financial Results
PRNewswire (Thu, 27-Aug 6:33 AM ET)
Baozun to Announce Second Quarter 2026 Unaudited Financial Results on August 27, 2026
PRNewswire (Thu, 13-Aug 6:00 AM ET)
Baozun Delivers Strong Margin Gains in Q4 as Brand Management Turns Profitable
Market Chameleon (Wed, 25-Mar 7:08 AM ET)
Baozun Inc is engaged to provide its customers with end-to-end e-commerce solutions including the sales of apparel, home and electronic products, online store design and setup, visual merchandising and marketing, online store operations, customer services, warehousing and order fulfillment, as well as the holistic brand management, including tactic positioning, branding and marketing, retail and e-commerce operations, supply chain and logistics, and technology empowerment. It has two operating segments: E-Commerce (encompassing BEC and BZI) and Brand Management (representing BBM). The company generates maximum of its revenue from E-Commerce (encompassing BEC and BZI) segment.
Baozun - American Depositary Shares trades on the NASDAQ stock market under the symbol BZUN.
As of October 21, 2026, BZUN stock price declined to $3.62 with 380,212 million shares trading.
BZUN has a beta of 1.77, meaning it tends to be more sensitive to market movements. BZUN has a correlation of 0.16 to the broad based SPY ETF.
BZUN has a market cap of $210.13 million. This is considered a Small Cap stock.
In the last 3 years, BZUN traded as high as $4.88 and as low as $1.90.
The top ETF exchange traded funds that BZUN belongs to (by Net Assets): AVDV, DFEM, APIE, EWX, DFAE.
BZUN has underperformed the market in the last year with a return of +3.7%, while SPY returned +16.3%. This shows that you would have done better investing in the overall market (through SPY) over the last year than in BZUN shares. However, BZUN has outperformed the market in the last 3 month and 2 week periods, returning +44.2% and +2.0%, while SPY returned +3.6% and -0.5%, respectively. This indicates BZUN has been having a stronger performance recently.
BZUN support price is $3.53 and resistance is $3.87 (based on 1 day standard deviation move). This means that using the most recent 20 day stock volatility and applying a one standard deviation move around the stock's closing price, stastically there is a 67% probability that BZUN shares will trade within this expected range on the day.
