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DEO Latest Press Releases

-- July 23, 2026 --

Bulleit Frontier Whiskey Introduces New Core Expression: Bulleit '87, The Distillery's First-Ever Blend of Bourbon and Rye PRNewswire 11:45 AM

-- July 14, 2026 --

SMIRNOFF ICE KEEPS AMERICA'S 250TH CELEBRATION GOING WITH HOT DOG-FUELED GUINNESS WORLD RECORDS ATTEMPTS PRNewswire 1:36 PM

-- June 29, 2026 --

CROWN ROYAL INTRODUCES "BRING IT" -- A NEW BRAND PLATFORM INVITING EVERYONE TO SHARE WHAT BRINGS US ALL TOGETHER PRNewswire 10:43 AM

-- June 24, 2026 --

Bulleit Goes Two Decades Deep With New 20-Year-Old Straight Rye Whiskey PRNewswire 11:00 AM

-- June 18, 2026 --

BLADE AND BOW UNVEILS A NEW LIMITED ANNUAL EXPRESSION, 12-YEAR-OLD SOLERA RESERVE PRNewswire 2:20 PM

-- May 18, 2026 --

RAISE A GUINNESS, "THE WORLD'S CUP," TO SOCCER FANS EVERYWHERE THIS SUMMER PRNewswire 12:23 PM

-- May 14, 2026 --

ALEXIS ORTEGA IS CROWNED 2026 U.S. BARTENDER OF THE YEAR IN THE TALES OF THE COCKTAIL FOUNDATION PRESENTS WORLD CLASS SPONSORED BY DIAGEO NATIONAL FINALS PRNewswire 5:00 PM
SEAGRAM'S 7 CROWN BLENDED WHISKEY TURNS UP THE TASTE OF SUMMER WITH NEW APPLE PIE FLAVOR PRNewswire 9:03 AM

-- May 12, 2026 --

RITUAL ZERO PROOF EXPANDS INTO READY-TO-DRINK WITH NEW LINE OF PREMIUM NON-ALCOHOLIC COCKTAILS PRNewswire 9:00 AM

-- May 6, 2026 --

The Cocktail Collection Makes Summer Cocktailing Even Easier with New Single-Serve Cans PRNewswire 5:27 PM

-- April 30, 2026 --

Stitzel-Weller Distillery Unveils Stitzel Reserve 31-Year-Old Bourbon Whiskey PRNewswire 12:00 PM

-- April 21, 2026 --

The Captain's Serving Summer: NEW Captain Morgan Sliced Colada Variety Pack Is On Shelves Now PRNewswire 10:00 AM

-- April 2, 2026 --

CROWN ROYAL TEAMS UP WITH ROB RAUSCH TO LAUNCH FIRST-EVER CAMO BAG & CAPSULE COLLECTION IN PARTNERSHIP WITH REALTREE PRNewswire 10:01 AM

-- March 25, 2026 --

NEW Smirnoff Ice Icy Island Just Crashed Beach Destinations with Reality TV's Hottest Stars -- and Tropical Flavor in Tow PRNewswire 12:30 PM

-- March 23, 2026 --

RUMPLE MINZE ADDS A NEW CHAPTER TO ITS LORE WITH THE LAUNCH OF RUMPLE MINZE CINNAMINT WHISKEY PRNewswire 8:00 AM

-- March 16, 2026 --

Ketel One Vodka Gives the Martini its Daytime Debut with Patrick Schwarzenegger in "The Spirit Advisor's Day Off" PRNewswire 8:00 AM

-- March 9, 2026 --

Introducing Oban Aged 15 Years Port Cask Finish Single Malt Scotch Whisky, A Limited-Edition Maritime Journey PRNewswire 4:26 PM
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