DEO Latest Press Releases

-- October 22, 2026 --

Zana Mhlmann from Singapore crowned Global Bartender of the Year 2026 at the prestigious Diageo World Class Global Finals event in Edinburgh Globe Newswire 9:46 PM

-- October 14, 2026 --

Bulleit Frontier Whiskey and Mike's Hot Honey Collab On The Ultimate Pairing: A Drizzle + A Pour PRNewswire 5:21 PM

-- October 13, 2026 --

Smirnoff Wants to Help Fans Pregame Anything--Starting With Over-the-Top $12.99 Drops PRNewswire 12:33 PM

TEQUILA DON JULIO INTRODUCES EL PUENTE ETERNO IN CELEBRATION OF DIA DE MUERTOS PRNewswire 9:01 AM

-- October 8, 2026 --

TODD SNYDER AND LAGAVULIN SINGLE MALT SCOTCH WHISKY RELEASE TIME & CRAFT, A COLLECTION INSPIRED BY SCOTLAND PRNewswire 11:01 AM

-- October 1, 2026 --

WORLD CLASS IS BACK: DIAGEO RETURNS WITH TALES OF THE COCKTAIL FOUNDATION TO FIND THE NEXT US BARTENDER OF THE YEAR PRNewswire 4:12 PM

SMIRNOFF ICE PARTNERS WITH BRITTANY BROSKI TO BRING THE PARTY TO HALLOWEEN, THE HOLIDAYS AND BEYOND PRNewswire 12:41 PM

-- September 29, 2026 --

JOHNNIE WALKER BLUE LABEL WELCOMES INDIA'S FESTIVE SEASON WITH A NEW BLEND, CONTINUING ITS CREATIVE PARTNERSHIP WITH RAHUL MISHRA PRNewswire 9:01 AM

-- September 16, 2026 --

BUCHANAN'S WHISKY INTRODUCES BUCHANAN'S COCONUT, ITS LOUDEST FLAVOR YET, WITH A NEW CAMPAIGN FEATURING NINA SKY THAT'S BURSTING WITH LATIN RHYTHM AND TROPICAL FLAVOR PRNewswire 12:49 PM

-- September 15, 2026 --

CROWN ROYAL INVITES FANS TO "BRING IT" TO GAME DAY WITH "ROYAL RITUALS," AN EPISODIC CONTENT SERIES CREATED WITH SPORTS ILLUSTRATED PRNewswire 12:05 PM

-- September 3, 2026 --

CAPTAIN MORGAN IS BACK IN FOOTBALL COUNTRY, CELEBRATING THE RIVALRIES, RITUALS AND HOMETOWN TRADITIONS THAT MAKE GAME DAY LEGENDARY PRNewswire 9:01 AM

-- August 26, 2026 --

THREE LEGENDS. THREE MORE YEARS. GUINNESS IS RUNNING IT BACK WITH NOTRE DAME AND JOE MONTANA PRNewswire 11:01 AM

Astral Tequila Becomes the Official Tequila Partner of Practical Magic 2's Iconic Midnight Margarita, Bringing the Celebration to Life with an Original Social Microdrama Starring Brooks and Grace Ann Nader PRNewswire 9:30 AM

-- July 23, 2026 --

Bulleit Frontier Whiskey Introduces New Core Expression: Bulleit '87, The Distillery's First-Ever Blend of Bourbon and Rye PRNewswire 11:45 AM

-- July 14, 2026 --

SMIRNOFF ICE KEEPS AMERICA'S 250TH CELEBRATION GOING WITH HOT DOG-FUELED GUINNESS WORLD RECORDS ATTEMPTS PRNewswire 1:36 PM

-- June 29, 2026 --

CROWN ROYAL INTRODUCES "BRING IT" -- A NEW BRAND PLATFORM INVITING EVERYONE TO SHARE WHAT BRINGS US ALL TOGETHER PRNewswire 10:43 AM

-- June 24, 2026 --

Bulleit Goes Two Decades Deep With New 20-Year-Old Straight Rye Whiskey PRNewswire 11:00 AM

-- June 18, 2026 --

BLADE AND BOW UNVEILS A NEW LIMITED ANNUAL EXPRESSION, 12-YEAR-OLD SOLERA RESERVE PRNewswire 2:20 PM

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