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Hasbro is a branded play company providing children and families around the world with entertainment offerings based on a world-class brand portfolio. From toys and games to television programming, motion pictures, and a licensing program, Hasbro reaches customers by leveraging its well-known brands such as Transformers, Peppa Pig, and Magic: The Gathering. The firm acquired EOne in 2019, bolting on popular family properties like Peppa Pig and PJ Masks, and has since divested noncore lines from the tie-up. Furthermore, the addition of Dungeons & Dragons Beyond in 2022 offers the firm access to 19 million digital tabletop players.
Hasbro trades on the NASDAQ stock market under the symbol HAS.
As of February 25, 2026, HAS stock price declined to $98.97 with 563,688 million shares trading.
HAS has a beta of 0.92, meaning it tends to be less sensitive to market movements. HAS has a correlation of 0.24 to the broad based SPY ETF.
HAS has a market cap of $13.89 billion. This is considered a Large Cap stock.
Last quarter Hasbro reported $1 billion in Revenue and $1.51 earnings per share. This beat revenue expectation by $173 million and exceeded earnings estimates by $.55.
In the last 3 years, HAS traded as high as $106.98 and as low as $42.66.
The top ETF exchange traded funds that HAS belongs to (by Net Assets): VTI, VOO, VB, RSP, VBR.
HAS has outperformed the market in the last year with a return of +52.8%, while the SPY ETF gained +17.2%. In the last 3 month period, HAS beat the market returning +25.6%, while SPY returned +3.9%. However, in the most recent 2 weeks HAS has underperformed the stock market by returning -4.2%, while SPY returned +0.1%.
HAS support price is $97.87 and resistance is $101.73 (based on 1 day standard deviation move). This means that using the most recent 20 day stock volatility and applying a one standard deviation move around the stock's closing price, stastically there is a 67% probability that HAS shares will trade within this expected range on the day.
