HOG Stock Summary and Trading Ideas (Harley-Davidson | NYSE:HOG)

Harley-Davidson is a leading global manufacturer of heavyweight motorcycles across the custom, cruising, and touring categories, as well as related merchandise, parts, and accessories. In recent years, the firm has expanded into the adventure touring market with its Pan America model, into electric with the LiveWire brand, and is returning to smaller-displacement bikes with the Sprint. Its captive finance arm, Harley-Davidson Financial Services, provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley captured around 34% of the heavyweight domestic market in 2025.

What symbol and exchange does Harley-Davidson shares trade?

Harley-Davidson trades on the NYSE stock market under the symbol HOG.

What is Harley-Davidson stock price doing today?

As of October 9, 2026, HOG stock price climbed to $26.90 with 1,370,704 million shares trading.

What is Harley-Davidson's Beta?

HOG has a beta of 1.07, meaning it tends to be more sensitive to market movements. HOG has a correlation of 0.13 to the broad based SPY ETF.

How much is Harley-Davidson worth?

HOG has a market cap of $2.80 billion. This is considered a Mid Cap stock.

How much money does Harley-Davidson make?

Last quarter Harley-Davidson reported $1 billion in Revenue and $.75 earnings per share. This fell short of revenue expectation by $-53 million and exceeded earnings estimates by $.13.

What is the highest and lowest price Harley-Davidson traded in the last 3 year period?

In the last 3 years, HOG traded as high as $44.16 and as low as $17.09.

What are the top ETFs holding Harley-Davidson?

The top ETF exchange traded funds that HOG belongs to (by Net Assets): AVUV, IJH, VTI, VB, DFSV.

Is Harley-Davidson (HOG) a good investment?

HOG has underperformed the market in the last year with a return of +4.3%, while SPY returned +17.1%. This shows that you would have done better investing in the overall market (through SPY) over the last year than in HOG shares. However, HOG has outperformed the market in the last 3 month and 2 week periods, returning +9.0% and +5.7%, while SPY returned +3.8% and +0.9%, respectively. This indicates HOG has been having a stronger performance recently.

What are the support and resistance levels for Harley-Davidson (HOG)?

HOG support price is $26.09 and resistance is $27.41 (based on 1 day standard deviation move). This means that using the most recent 20 day stock volatility and applying a one standard deviation move around the stock's closing price, stastically there is a 67% probability that HOG shares will trade within this expected range on the day.