HOG Stock Summary and Trading Ideas (Harley-Davidson | NYSE:HOG)

Harley-Davidson is a leading global manufacturer of heavyweight motorcycles across the custom, cruising, and touring categories, as well as related merchandise, parts, and accessories. In recent years, the firm has expanded into the adventure touring market with its Pan America model, into electric with the LiveWire brand, and is returning to smaller-displacement bikes with the Sprint. Its captive finance arm, Harley-Davidson Financial Services, provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley captured around 34% of the heavyweight domestic market in 2025.

Harley-Davidson trades on the NYSE stock market under the symbol HOG.

As of July 9, 2026, HOG stock price declined to $24.85 with 1,307,466 million shares trading.

HOG has a beta of 1.13, meaning it tends to be more sensitive to market movements. HOG has a correlation of 0.14 to the broad based SPY ETF.

HOG has a market cap of $2.62 billion. This is considered a Mid Cap stock.

Last quarter Harley-Davidson reported $1 billion in Revenue and $.22 earnings per share. This beat revenue expectation by $184 million and missed earnings estimates by -$.03.

In the last 3 years, HOG traded as high as $44.16 and as low as $17.09.

The top ETF exchange traded funds that HOG belongs to (by Net Assets): AVUV, IJH, VTI, VB, VBR.

HOG has underperformed the market in the last year with a price return of +3.9% while the SPY ETF gained +22.4%. However, in the short term, HOG had mixed performance relative to the market. It has outperformed in the last 3 months, returning +17.4% vs +11.5% return in SPY. But in the last 2 weeks, HOG shares have been beat by the market, returning -2.7% compared to an SPY return of +2.5%.

HOG support price is $24.73 and resistance is $26.00 (based on 1 day standard deviation move). This means that using the most recent 20 day stock volatility and applying a one standard deviation move around the stock's closing price, stastically there is a 67% probability that HOG shares will trade within this expected range on the day.