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Harley-Davidson (HOG) closed at $34.20 on November 9, 2026, up 4.7% from the previous close, on volume of 1,387,974 shares (30-day average 2,179,367).

Key numbers
  • Last close: $34.20 (November 9, 2026)
  • 52-week range: $17.09 to $34.84
  • Market value: $3.6 billion
  • 30-day implied volatility (IV30): 39.3%
  • Option volume: 1,404 contracts (682 calls, 722 puts); 30-day average 1,698

Data as of November 9, 2026.

HOG Stock Summary and Trading Ideas (Harley-Davidson | NYSE:HOG)

Charts for Today's Stock Price and Implied Volatility in Harley-Davidson

Stock Price & Volume | Full Chart

30-Day Implied Volatility | IV30 Full Chart

Trade Ideas for Best Option Strategies for HOG by Theoretical Edge and Win Rates

Sentiment

Largest Multi-Leg Option Trades (30 Days)

#DateStrategyLegsContracts
1 Oct 30, 2026 Seagull Ratio With Call Spread 21-Jan-2820[45x] P : 23[73x] C : 35[73x] C 3,820
2-3 The next 2 largest trades are for Premium members. Start a 7-day free trial

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Ranked by contracts: multi-leg trades of 200 or more contracts on one day, through Nov 6, 2026. See the 10 largest for 30, 60 and 90 days

Trading Statistics

Key Ratios

Harley-Davidson (HOG) Frequently Asked Questions

What does Harley-Davidson do?

Harley-Davidson is a leading global manufacturer of heavyweight motorcycles across the custom, cruising, and touring categories, as well as related merchandise, parts, and accessories. In recent years, the firm has expanded into the adventure touring market with its Pan America model, into electric with the LiveWire brand, and is returning to smaller-displacement bikes with the Sprint. Its captive finance arm, Harley-Davidson Financial Services, provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley captures around 35% of the heavyweight domestic market in 2026.

What symbol and exchange does Harley-Davidson shares trade?

Harley-Davidson trades on the NYSE stock market under the symbol HOG.

What is Harley-Davidson stock price doing today?

As of November 9, 2026, HOG stock price climbed to $34.20 with 1,387,974 million shares trading.

What is Harley-Davidson's Beta?

HOG has a beta of 0.70, meaning it tends to be less sensitive to market movements. HOG has a correlation of 0.06 to the broad based SPY ETF.

How much is Harley-Davidson worth?

HOG has a market cap of $3.56 billion. This is considered a Mid Cap stock.

How much money does Harley-Davidson make?

Last quarter Harley-Davidson reported $964 million in Revenue and $.40 earnings per share. This fell short of revenue expectation by $-102 million and missed earnings estimates by -$.07.

What is the highest and lowest price Harley-Davidson traded in the last 3 year period?

In the last 3 years, HOG traded as high as $44.16 and as low as $17.09.

What are the top ETFs holding Harley-Davidson?

The top ETF exchange traded funds that HOG belongs to (by Net Assets): AVUV, IJH, VTI, DFSV, VB.

Is Harley-Davidson (HOG) a good investment?

HOG has outperformed the market in the last year with a price return of +39.0% while the SPY ETF gained +13.4%. HOG has also outperformed the stock market ETF in the last 3 month and 2 week periods returning +33.8% and +18.1%, respectively, while the SPY returned -1.8% and -1.0%, respectively.

What are the support and resistance levels for Harley-Davidson (HOG)?

HOG support price is $31.74 and resistance is $33.58 (based on 1 day standard deviation move). This means that using the most recent 20 day stock volatility and applying a one standard deviation move around the stock's closing price, stastically there is a 67% probability that HOG shares will trade within this expected range on the day.

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