Simply Good Foods Company (SMPL) closed at $12.55 on November 5, 2026, down 5.6% from the previous close, on volume of 1,818,657 shares (30-day average 2,274,576).
Data as of November 5, 2026.
5-Nov-2026
Wall Street Analysts Are Neutral on Top Consumer Goods Picks
TipRanks (Tue, 3-Nov 3:50 AM ET)
Simply Good Foods Earnings Call Signals Pain and Recovery
TipRanks (Sun, 1-Nov 7:27 PM ET)
Globe Newswire (Wed, 28-Oct 8:00 AM ET)
Market Chameleon (Tue, 27-Oct 4:07 AM ET)
Globe Newswire (Tue, 27-Oct 7:00 AM ET)
Globe Newswire (Mon, 26-Oct 8:51 AM ET)
Globe Newswire (Thu, 22-Oct 8:29 AM ET)
Globe Newswire (Wed, 14-Oct 9:53 AM ET)
Newsfile (Tue, 13-Oct 5:38 PM ET)
Globe Newswire (Tue, 13-Oct 1:16 PM ET)
The Simply Good Foods Co is a consumer packaged food and beverage company that develops, markets, and sells nutritious snacks and meal replacements, including protein bars, ready-to-drink shakes, chips, confectionery, and powders, as well as low-sugar and low-carb sweets. Its brands are Quest, Atkins and OWYN. Quest offers protein-rich products low in sugars and simple carbohydrates, Atkins serves consumers following a low-carbohydrate lifestyle or seeking to manage weight or blood sugar levels, and OWYN offers plant-based protein beverages tested for the top nine allergens. It distributes its products mainly in North America through grocery, club, mass merchandise, e-commerce, and specialty channels. Its segments are Quest, Atkins, and OWYN, with Quest generating the maximum revenue.
Simply Good Foods Company trades on the NASDAQ stock market under the symbol SMPL.
As of November 5, 2026, SMPL stock price declined to $12.55 with 1,818,657 million shares trading.
SMPL has a beta of 0.19, meaning it tends to be less sensitive to market movements. SMPL has a correlation of 0.00 to the broad based SPY ETF.
SMPL has a market cap of $1.09 billion. This is considered a Small Cap stock.
Last quarter Simply Good Foods Company reported $333 million in Revenue and $.44 earnings per share. This beat revenue expectation by $6 million and exceeded earnings estimates by $.05.
In the last 3 years, SMPL traded as high as $43.00 and as low as $9.38.
The top ETF exchange traded funds that SMPL belongs to (by Net Assets): IJR, IWM, VTI, VB, CPAI.
SMPL has underperformed the market in the last year with a return of -39.0%, while SPY returned +9.3%. This shows that you would have done better investing in the overall market (through SPY) over the last year than in SMPL shares. However, SMPL has outperformed the market in the last 3 month and 2 week periods, returning +12.3% and +13.3%, while SPY returned -4.5% and -4.1%, respectively. This indicates SMPL has been having a stronger performance recently.
SMPL support price is $12.85 and resistance is $13.73 (based on 1 day standard deviation move). This means that using the most recent 20 day stock volatility and applying a one standard deviation move around the stock's closing price, stastically there is a 67% probability that SMPL shares will trade within this expected range on the day.
