ULTA Stock Summary and Trading Ideas (Ulta Beauty | NASDAQ:ULTA)

Ulta Beauty is the largest specialized beauty retailer in the US with more than 1,500 freestanding stores. The firm offers cosmetics (38% of 2025 sales), fragrances (13%), skin care (24%), and hair care products (19%). It also has salon services, including hair, makeup, skin, and brow, that account for 4% of its revenue and drive customer traffic. Outside of the US, Ulta operates premium beauty retailer Space NK (86 stores at year-end 2025 in the UK and Ireland) and has franchised stores in Mexico, and a joint venture in the Middle East. Ulta was founded in 1990 and is based in Bolingbrook, Illinois.

Ulta Beauty trades on the NASDAQ stock market under the symbol ULTA.

As of July 16, 2026, ULTA stock price climbed to $478.86 with 481,952 million shares trading.

ULTA has a beta of 0.77, meaning it tends to be less sensitive to market movements. ULTA has a correlation of 0.07 to the broad based SPY ETF.

ULTA has a market cap of $20.86 billion. This is considered a Large Cap stock.

Last quarter Ulta Beauty reported $3 billion in Revenue and $7.74 earnings per share. This beat revenue expectation by $56 million and exceeded earnings estimates by $.85.

In the last 3 years, ULTA traded as high as $714.97 and as low as $309.01.

The top ETF exchange traded funds that ULTA belongs to (by Net Assets): VTI, VOO, VO, IVV, SPY.

ULTA has underperformed the market in the last year with a return of +1.1%, while the SPY ETF gained +21.9%. In the last 3 month period, ULTA fell short of the market, returning -11.2%, while SPY returned +7.5%. However, in the most recent 2 weeks ULTA has outperformed the stock market by returning +5.3%, while SPY returned +0.7%.

ULTA support price is $457.25 and resistance is $475.03 (based on 1 day standard deviation move). This means that using the most recent 20 day stock volatility and applying a one standard deviation move around the stock's closing price, stastically there is a 67% probability that ULTA shares will trade within this expected range on the day.