ULTA Stock Summary and Trading Ideas (Ulta Beauty | NASDAQ:ULTA)

Ulta Beauty is the largest specialized beauty retailer in the US with about 1,500 freestanding stores. The firm offers cosmetics (39% of 2024 sales), fragrances (13%), skin care (23%), and hair care products (19%). It also has salon services, including hair, makeup, skin, and brow, that account for about 4% of its revenue and drive traffic. Outside of the US, Ulta acquired premium beauty retailer Space NK and its 83 stores in the UK and Ireland in 2025, is opening franchised stores in Mexico, and has formed a joint venture to expand into the Middle East. In addition, Ulta collects royalties through its Target partnership (set to end in 2026) and credit card revenue. Ulta was founded in 1990 and is based in Bolingbrook, Illinois.

Ulta Beauty trades on the NASDAQ stock market under the symbol ULTA.

As of December 4, 2025, ULTA stock price declined to $533.95 with 1,463,850 million shares trading.

ULTA has a beta of 0.47, meaning it tends to be less sensitive to market movements. ULTA has a correlation of 0.07 to the broad based SPY ETF.

ULTA has a market cap of $23.94 billion. This is considered a Large Cap stock.

Last quarter Ulta Beauty reported $3 billion in Revenue and $5.78 earnings per share. This beat revenue expectation by $124 million and exceeded earnings estimates by $.76.

In the last 3 years, ULTA traded as high as $574.76 and as low as $309.01.

The top ETF exchange traded funds that ULTA belongs to (by Net Assets): VTI, VOO, VO, IVV, SPY.

ULTA has outperformed the market in the last year with a price return of +33.6% while the SPY ETF gained +13.8%. However, in the short term, ULTA had mixed performance relative to the market. It has underperformed in the last 3 months, returning +0.8% vs +5.7% return in SPY. But in the last 2 weeks, ULTA shares have fared better than the market returning +7.6% compared to SPY +4.9%.

ULTA support price is $533.99 and resistance is $555.05 (based on 1 day standard deviation move). This means that using the most recent 20 day stock volatility and applying a one standard deviation move around the stock's closing price, stastically there is a 67% probability that ULTA shares will trade within this expected range on the day.