Ulta Beauty (ULTA) closed at $626.88 on October 27, 2026, up 0.2% from the previous close, on volume of 312,223 shares (30-day average 448,931).
Data as of October 27, 2026.
27-Oct-2026
UPS adds key feature for TikTok Shop ahead of the holidays
Seeking Alpha News (Mon, 26-Oct 6:29 AM ET)
Ulta Beauty Charitable Foundation Celebrates 10 Years of Giving and Community Impact
Business Wire (Wed, 14-Oct 9:00 AM ET)
Ulta Beauty to Participate in Upcoming Investor Conference
Business Wire (Thu, 3-Sep 4:05 PM ET)
Ulta Beauty Announces 2026 MUSE Accelerator Cohort
Business Wire (Wed, 2-Sep 8:00 AM ET)
Ulta Beauty Announces Second Quarter Fiscal 2026 Results and Raises Fiscal 2026 Guidance
Business Wire (Thu, 27-Aug 4:05 PM ET)
Ulta Beauty Appoints Brieane Olson to Its Board of Directors
Business Wire (Mon, 17-Aug 6:30 AM ET)
Ulta Beauty to Report Second Quarter Fiscal 2026 Results on August 27, 2026
Business Wire (Thu, 13-Aug 4:05 PM ET)
Ulta Beauty Lifts Guidance as Net Sales Surge and Store Expansion Continues
Market Chameleon (Fri, 5-Dec 5:34 AM ET)
Has ULTA been a good buy before earnings?
Market Chameleon (Tue, 3-Dec 5:13 AM ET)
Ulta Beauty is the largest specialized beauty retailer in the US with more than 1,500 stores and e-commerce. The firm offers cosmetics (38% of 2025 sales), fragrances (13%), skin care (24%), and hair care products (19%). It also has salon services, including hair, makeup, skin, and brow, that account for 4% of its revenue and drive customer traffic. Outside of the US, Ulta operates premium beauty retailer Space NK (86 stores at year-end 2025 in the UK and Ireland), has franchised stores in Mexico, and a joint venture in the Middle East. Ulta was founded in 1990 and is based in Bolingbrook, Illinois.
Ulta Beauty trades on the NASDAQ stock market under the symbol ULTA.
As of October 27, 2026, ULTA stock price climbed to $626.88 with 312,223 million shares trading.
ULTA has a beta of 0.83, meaning it tends to be less sensitive to market movements. ULTA has a correlation of 0.07 to the broad based SPY ETF.
ULTA has a market cap of $26.80 billion. This is considered a Large Cap stock.
Last quarter Ulta Beauty reported $3 billion in Revenue and $6.55 earnings per share. This beat revenue expectation by $38 million and exceeded earnings estimates by $.30.
In the last 3 years, ULTA traded as high as $714.97 and as low as $309.01.
The top ETF exchange traded funds that ULTA belongs to (by Net Assets): VTI, VOO, VO, IVV, SPY.
ULTA has outperformed the market in the last year with a price return of +19.9% while the SPY ETF gained +13.4%. ULTA has also outperformed the stock market ETF in the last 3 month and 2 week periods returning +30.5% and +8.3%, respectively, while the SPY returned +4.4% and -1.1%, respectively.
ULTA support price is $613.30 and resistance is $637.36 (based on 1 day standard deviation move). This means that using the most recent 20 day stock volatility and applying a one standard deviation move around the stock's closing price, stastically there is a 67% probability that ULTA shares will trade within this expected range on the day.
