ULTA Stock Summary and Trading Ideas (Ulta Beauty | NASDAQ:ULTA)

Ulta Beauty is the largest specialized beauty retailer in the US with more than 1,500 freestanding stores. The firm offers cosmetics (38% of 2025 sales), fragrances (13%), skin care (24%), and hair care products (19%). It also has salon services, including hair, makeup, skin, and brow, that account for 4% of its revenue and drive customer traffic. Outside of the US, Ulta operates premium beauty retailer Space NK (86 stores at year-end 2025 in the UK and Ireland) and has franchised stores in Mexico, and a joint venture in the Middle East. In addition, Ulta collects royalties through its Target partnership (ending in summer 2026) and credit card revenue. Ulta was founded in 1990 and is based in Bolingbrook, Illinois.

What symbol and exchange does Ulta Beauty shares trade?

Ulta Beauty trades on the NASDAQ stock market under the symbol ULTA.

What is Ulta Beauty stock price doing today?

As of May 19, 2026, ULTA stock price climbed to $481.56 with 735,977 million shares trading.

What is Ulta Beauty's Beta?

ULTA has a beta of 0.94, meaning it tends to be less sensitive to market movements. ULTA has a correlation of 0.11 to the broad based SPY ETF.

How much is Ulta Beauty worth?

ULTA has a market cap of $20.98 billion. This is considered a Large Cap stock.

How much money does Ulta Beauty make?

Last quarter Ulta Beauty reported $4 billion in Revenue and $8.01 earnings per share. This beat revenue expectation by $74 million and met earnings estimates .

What is the highest and lowest price Ulta Beauty traded in the last 3 year period?

In the last 3 years, ULTA traded as high as $714.97 and as low as $309.01.

What are the top ETFs holding Ulta Beauty?

The top ETF exchange traded funds that ULTA belongs to (by Net Assets): VTI, VOO, VO, IVV, SPY.

Is Ulta Beauty (ULTA) a good investment?

ULTA has underperformed the market in the last year with a price return of +16.6% while the SPY ETF gained +24.7%. ULTA has also underperformed the stock market ETF in the last 3 month and 2 week periods returning -30.1% and -7.0%, respectively, while the SPY returned +7.2% and +2.2%, respectively.

What are the support and resistance levels for Ulta Beauty (ULTA)?

ULTA support price is $470.73 and resistance is $489.01 (based on 1 day standard deviation move). This means that using the most recent 20 day stock volatility and applying a one standard deviation move around the stock's closing price, stastically there is a 67% probability that ULTA shares will trade within this expected range on the day.