VRA Stock Summary and Trading Ideas (Vera Bradley | NASDAQ:VRA)

Vera Bradley Inc designs women's handbags, travel items, and accessories. Each category comprises a substantial component of total sales, with the bags category comprising the most. most of the company's sales are made directly to customers through Vera Bradley's retail stores and e-commerce sites. The company also has a substantial wholesale business selling to specialty retail and department stores. Almost all company sales are in the United States. Vera Bradley uses third-party manufacturers in Asia to produce its products, and the company distributes the products through its distribution center in Indiana. The Company has three reportable segments: Vera Bradley Direct, Vera Bradley Indirect, and Pura Vida. The majority of revenue is from the Vera Bradley Direct segment.

Vera Bradley trades on the NASDAQ stock market under the symbol VRA.

As of February 7, 2025, VRA stock price declined to $3.50 with 155,916 million shares trading.

VRA has a market cap of $97.04 million. This is considered a Micro Cap stock.

Last quarter Vera Bradley reported $81 million in Revenue and -$.27 earnings per share. This fell short of revenue expectation by $-18 million and missed earnings estimates by -$.33.

In the last 3 years, VRA traded as high as $8.49 and as low as $2.84.

The top ETF exchange traded funds that VRA belongs to (by Net Assets): VTI, IWM, AVUV, VXF, IWN.

VRA has underperformed the market in the last year with a price return of -54.1% while the SPY ETF gained +22.0%. VRA has also underperformed the stock market ETF in the last 3 month and 2 week periods returning -35.4% and -4.9%, respectively, while the SPY returned +1.2% and -1.2%, respectively.

VRA support price is $3.55 and resistance is $3.81 (based on 1 day standard deviation move). This means that using the most recent 20 day stock volatility and applying a one standard deviation move around the stock's closing price, stastically there is a 67% probability that VRA shares will trade within this expected range on the day.