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Business Wire 20-Mar-2019 9:00 AM
The new collection is launching with 12 items including moisturizers, serums, eye cream, spot treatments and more
Products feature sought-after ingredients such as retinol, hyaluronic acid and vitamin C to help fight acne, dark spots, fine lines, dehydration and dullness
Amazon (NASDAQ:AMZN) today announced the launch of Belei, a line of high-quality skincare products that offer solutions for various skin types and feature ingredients with proven effectiveness. The collection has 12 different items, including everything from retinol moisturizer to vitamin C serums, to help customers address common skincare concerns like acne, the appearance of fine lines and wrinkles, dark spots, dehydration, dullness and more. All Belei products are free of parabens, phthalates, sulfates and fragrance and are not tested on animals. Belei product bottles are made of post-consumer recycled resin and carton packaging is 100% recyclable.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20190320005029/en/
From left to right: Belei Retinol Refining Moisturizer, Belei Triple-Peptide Eye Cream, Belei Ferulic Acid + Vitamins C and E Serum, Belei Hydrating Hyaluronic Acid (Photo: Business Wire)
"Our goal is to help customers spend less time and money searching for the right skincare solutions," said Kara Trousdale, Head of Beauty for Private Brands on Amazon.com. "We took a simple, no-nonsense approach when creating Belei, developing products with ingredients that are both proven to deliver results and also offer customers great value for the quality."
All Belei products are eligible for free shipping, including unlimited FREE Two-Day Shipping with Amazon Prime, and come with our Satisfaction Guarantee. The full collection is available at www.amazon.com/belei. Products include:
About Amazon
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit www.amazon.com/about and follow @AmazonNews.
View source version on businesswire.com: https://www.businesswire.com/news/home/20190320005029/en/