Has ULTA been a good buy before earnings?

3 December 2024, 10:13 AM

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By Dmitry Pargamanik

ULTA Shares Could Increase Ahead of Earnings

  • 9 out of the last 12 times, ULTA stock had a run up before earnings
  • Pre-Earnings Run Up Averaged 1.3% Gains
ULTA is scheduled to report earnings on 5-Dec-2024. The last time Ulta Beauty reported earnings on Aug 29, 2024, the stock dropped by -4.0% to close at $352.84. At its current price of $391.52, ULTA post earnings drift is +11.0%. Typically, traders tended to bid up ULTA shares (heading into earnings) prior to its scheduled release.

ULTA Historical Pre-Earnings Run Up

As you can see from the table below, the data displays the percentage moves ULTA had for the last 12 quarters around earnings. The 1 day run up into earnings is notable as it shows that the stock increased 75% of the time for an average gain of 1.3%. That was actually a better bullish play than holding ULTA through earnings that saw a -0.5% decline.

ULTA historical stock price movement before earnings

Go to ULTA Historical Price Movements Around Earnings page



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