BZUN Stock Summary and Trading Ideas (Baozun - American Depositary Shares | NASDAQ:BZUN)

Baozun Inc is an e-commerce service partner that helps brands execute their e-commerce strategies in China by selling their goods directly to customers online or by providing services to assist with their e-commerce operations. Its integrated end-to-end brand e-commerce capabilities encompass all aspects of the e-commerce value chain, covering IT solutions, store operations, digital marketing, customer services, warehousing and fulfillment. It delivers omni-channel solutions to create shopping experience across various touch points online and offline. It services brand partners in diverse categories, including apparel and accessories; appliances; electronics; home and furnishings; food and health products; beauty and cosmetics; FMCG, and mother and baby products, among others.

Baozun - American Depositary Shares trades on the NASDAQ stock market under the symbol BZUN.

As of April 19, 2024, BZUN stock price declined to $2.33 with 33,495 million shares trading.

BZUN has a beta of 1.40, meaning it tends to be more sensitive to market movements. BZUN has a correlation of 0.08 to the broad based SPY ETF.

BZUN has a market cap of $141.81 million. This is considered a Micro Cap stock.

Last quarter Baozun - American Depositary Shares reported $392 million in Revenue and $.07 earnings per share. This beat revenue expectation by $9 million and missed earnings estimates by -$.09.

In the last 3 years, BZUN stock traded as high as $38.15 and as low as $1.90.

The top ETF exchange traded funds that BZUN belongs to (by Net Assets): DFEM, DFAX, DFSE.

BZUN stock has underperformed the market in the last year with a return of -52.6%, while SPY returned +21.9%. This shows that you would have done better investing in the overall market (through SPY) over the last year than in BZUN shares. However, BZUN has outperformed the market in the last 3 month and 2 week periods, returning +14.8% and +1.3%, while SPY returned +4.9% and -2.9%, respectively. This indicates BZUN has been having a stronger performance recently.

BZUN support price is $2.29 and resistance is $2.47 (based on 1 day standard deviation move). This means that using the most recent 20 day stock volatility and applying a one standard deviation move around the stock's closing price, stastically there is a 67% probability that BZUN stock will trade within this expected range on the day.