BZUN Stock Summary and Trading Ideas (Baozun - American Depositary Shares | NASDAQ:BZUN)

Baozun Inc is engaged to provide its customers with end-to-end e-commerce solutions including the sales of apparel, home and electronic products, online store design and setup, visual merchandising and marketing, online store operations, customer services, warehousing and order fulfillment, as well as the holistic brand management, including tactic positioning, branding and marketing, retail and e-commerce operations, supply chain and logistics, and technology empowerment. It has two operating segments: E-Commerce (encompassing BEC and BZI) and Brand Management (representing BBM). The company generates maximum of its revenue from E-Commerce (encompassing BEC and BZI) segment.

What symbol and exchange does Baozun - American Depositary Shares shares trade?

Baozun - American Depositary Shares trades on the NASDAQ stock market under the symbol BZUN.

What is Baozun - American Depositary Shares stock price doing today?

As of August 28, 2026, BZUN stock price was flat at $3.02 with 454,083 million shares trading.

What is Baozun - American Depositary Shares's Beta?

BZUN has a beta of 2.25, meaning it tends to be more sensitive to market movements. BZUN has a correlation of 0.18 to the broad based SPY ETF.

How much is Baozun - American Depositary Shares worth?

BZUN has a market cap of $175.48 million. This is considered a Micro Cap stock.

What is the highest and lowest price Baozun - American Depositary Shares traded in the last 3 year period?

In the last 3 years, BZUN traded as high as $4.88 and as low as $1.90.

What are the top ETFs holding Baozun - American Depositary Shares?

The top ETF exchange traded funds that BZUN belongs to (by Net Assets): AVDV, DFEM, DFAE, APIE, EWX.

Is Baozun - American Depositary Shares (BZUN) a good investment?

BZUN has underperformed the market in the last year with a return of -5.3%, while SPY returned +19.7%. This shows that you would have done better investing in the overall market (through SPY) over the last year than in BZUN shares. However, BZUN has outperformed the market in the last 3 month and 2 week periods, returning +18.0% and +6.7%, while SPY returned +2.2% and -0.9%, respectively. This indicates BZUN has been having a stronger performance recently.

What are the support and resistance levels for Baozun - American Depositary Shares (BZUN)?

BZUN support price is $2.92 and resistance is $3.12 (based on 1 day standard deviation move). This means that using the most recent 20 day stock volatility and applying a one standard deviation move around the stock's closing price, stastically there is a 67% probability that BZUN shares will trade within this expected range on the day.