Alphabet - Class C Capital Stock (GOOG) closed at $281.74 on November 5, 2026, down 1.9% from the previous close, on volume of 34,230,126 shares (30-day average 21,091,848).
Data as of November 5, 2026.
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Alphabet is a holding company that wholly owns internet giant Google. The California-based company derives slightly more than three-fourths of its revenue from Google services, the vast majority of which is advertising sales. Alongside online ads, Google services houses sales stemming from Google's subscription services (YouTube TV and YouTube Music, among others), platforms (sales and in-app purchases on Play Store), and devices (Chromebooks, Pixel smartphones, and smart home products such as Chromecast). Google's cloud computing platform accounts for more than 20% of Alphabet's revenue. The firm's investments in up-and-coming technologies such as self-driving cars (Waymo) and health (Isomorphic) make up the rest.
Alphabet - Class C Capital Stock trades on the NASDAQ stock market under the symbol GOOG.
As of November 5, 2026, GOOG stock price declined to $281.74 with 34,230,126 million shares trading.
GOOG has a beta of 1.72, meaning it tends to be more sensitive to market movements. GOOG has a correlation of 0.33 to the broad based SPY ETF.
GOOG has a market cap of $3.46 trillion. This is considered a Mega Cap stock.
Last quarter Alphabet - Class C Capital Stock reported $128 billion in Revenue and $2.12 earnings per share. This beat revenue expectation by $3 billion and missed earnings estimates by -$.84.
In the last 3 years, GOOG traded as high as $404.47 and as low as $129.40.
The top ETF exchange traded funds that GOOG belongs to (by Net Assets): VTI, VOO, IVV, SPY, VUG.
GOOG has underperformed the market in the last year with a price return of +1.6% while the SPY ETF gained +9.7%. GOOG has also underperformed the stock market ETF in the last 3 month and 2 week periods returning -24.9% and -14.9%, respectively, while the SPY returned -4.7% and -5.2%, respectively.
GOOG support price is $282.55 and resistance is $292.05 (based on 1 day standard deviation move). This means that using the most recent 20 day stock volatility and applying a one standard deviation move around the stock's closing price, stastically there is a 67% probability that GOOG shares will trade within this expected range on the day.
