Alphabet - Class C Capital Stock (GOOG) closed at $320.76 on October 22, 2026, down 3.1% from the previous close, on volume of 15,770,391 shares (30-day average 16,729,158).
Data as of October 22, 2026.
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Alphabet is a holding company that wholly owns internet giant Google. The California-based company derives slightly less than 90% of its revenue from Google services, the vast majority of which is advertising sales. Alongside online ads, Google services houses sales stemming from Google's subscription services (YouTube TV and YouTube Music, among others), platforms (sales and in-app purchases on Play Store), and devices (Chromebooks, Pixel smartphones, and smart home products such as Chromecast). Google's cloud computing platform accounts for roughly 10% of Alphabet's revenue. The firm's investments in up-and-coming technologies such as self-driving cars (Waymo), health (Verily), and internet access (Google Fiber) make up the rest.
Alphabet - Class C Capital Stock trades on the NASDAQ stock market under the symbol GOOG.
As of October 23, 2026, GOOG stock price declined to $319.70 with 4,237,657 million shares trading.
GOOG has a beta of 1.69, meaning it tends to be more sensitive to market movements. GOOG has a correlation of 0.39 to the broad based SPY ETF.
GOOG has a market cap of $3.91 trillion. This is considered a Mega Cap stock.
Last quarter Alphabet - Class C Capital Stock reported $120 billion in Revenue and $9.11 earnings per share. This beat revenue expectation by $6 billion and exceeded earnings estimates by $6.23.
In the last 3 years, GOOG traded as high as $404.47 and as low as $121.46.
The top ETF exchange traded funds that GOOG belongs to (by Net Assets): VTI, VOO, IVV, SPY, VUG.
GOOG has outperformed the market in the last year with a return of +26.9%, while the SPY ETF gained +15.2%. However, in the most recent history, GOOG shares have underperformed the stock market with its stock returning -6.4% in the last 3 month period and -7.3% for the last 2 week period, while SPY has returned +2.1% and -1.6%, respectively.
GOOG support price is $314.98 and resistance is $326.54 (based on 1 day standard deviation move). This means that using the most recent 20 day stock volatility and applying a one standard deviation move around the stock's closing price, stastically there is a 67% probability that GOOG shares will trade within this expected range on the day.
