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Helen Of Troy (HELE) closed at $28.53 on October 26, 2026, up 1.6% from the previous close, on volume of 308,798 shares (30-day average 510,050).

Key numbers
  • Last close: $28.53 (October 26, 2026)
  • 52-week range: $13.85 to $31.98
  • Market value: $664.4 million
  • 30-day implied volatility (IV30): 48.8%
  • Option volume: 50 contracts (42 calls, 8 puts); 30-day average 250

Data as of October 26, 2026.

HELE Stock Summary and Trading Ideas (Helen Of Troy | NASDAQ:HELE)

Charts for Today's Stock Price and Implied Volatility in Helen Of Troy

Stock Price & Volume | Full Chart

30-Day Implied Volatility | IV30 Full Chart

Trade Ideas for Best Option Strategies for HELE by Theoretical Edge and Win Rates

Sentiment

Trading Statistics

Key Ratios

Helen Of Troy (HELE) Frequently Asked Questions

What does Helen Of Troy do?

Helen Of Troy Ltd is a consumer products company offering creative products and solutions for its customers through a diversified portfolio of brands. It has two operating segments: Home and Outdoor segment provides a broad range of consumer products for home activities such as food preparation, cooking, cleaning, and organization; as well as products for outdoor and on-the-go activities such as hydration, food storage, backpacks, and travel gear, and The Beauty and Wellness segment provides beauty and wellness products including mass and prestige market beauty appliances, prestige market liquid-based hair and personal care products, and wellness devices including thermometers, water and air filtration systems, humidifiers, and fans.

What symbol and exchange does Helen Of Troy shares trade?

Helen Of Troy trades on the NASDAQ stock market under the symbol HELE.

What is Helen Of Troy stock price doing today?

As of October 27, 2026, HELE stock price climbed to $28.95 with 238,834 million shares trading.

What is Helen Of Troy's Beta?

HELE has a beta of 1.54, meaning it tends to be more sensitive to market movements. HELE has a correlation of 0.11 to the broad based SPY ETF.

How much is Helen Of Troy worth?

HELE has a market cap of $674.31 million. This is considered a Small Cap stock.

How much money does Helen Of Troy make?

Last quarter Helen Of Troy reported $441 million in Revenue and $.79 earnings per share. This fell short of revenue expectation by $-1 million and exceeded earnings estimates by $.33.

What is the highest and lowest price Helen Of Troy traded in the last 3 year period?

In the last 3 years, HELE traded as high as $127.83 and as low as $13.85.

What are the top ETFs holding Helen Of Troy?

The top ETF exchange traded funds that HELE belongs to (by Net Assets): VTI, AVUV, IWM, FNDA, VXF.

Is Helen Of Troy (HELE) a good investment?

HELE has outperformed the market in the last year with a price return of +41.8% while the SPY ETF gained +14.7%. However, in the short term, HELE had mixed performance relative to the market. It has underperformed in the last 3 months, returning +1.7% vs +4.4% return in SPY. But in the last 2 weeks, HELE shares have fared better than the market returning +1.6% compared to SPY -1.1%.

What are the support and resistance levels for Helen Of Troy (HELE)?

HELE support price is $27.58 and resistance is $29.47 (based on 1 day standard deviation move). This means that using the most recent 20 day stock volatility and applying a one standard deviation move around the stock's closing price, stastically there is a 67% probability that HELE shares will trade within this expected range on the day.

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