KR Stock Summary and Trading Ideas (Kroger Company | NYSE:KR)

Founded in 1883, Kroger is the largest pure-play supermarket operator in the United States, operating roughly 2,700 stores across more than 30 banners. Kroger's business is primarily grocery-led (roughly 79% of sales), spanning fresh food and private-label offerings, complemented by fuel centers (9%) and pharmacies (12%). The firm also generates income from advertising, data analytics, and manufacturing.

Kroger Company trades on the NYSE stock market under the symbol KR.

As of October 23, 2026, KR stock price declined to $66.77 with 6,890,906 million shares trading.

KR has a beta of -0.73, meaning it tends to be less sensitive to market movements. KR has a correlation of 0.10 to the broad based SPY ETF.

KR has a market cap of $39.43 billion. This is considered a Large Cap stock.

Last quarter Kroger Company reported $35 billion in Revenue and $1.09 earnings per share. This beat revenue expectation by $307 million and missed earnings estimates by -$.03.

In the last 3 years, KR traded as high as $76.58 and as low as $42.10.

The top ETF exchange traded funds that KR belongs to (by Net Assets): VTI, VOO, VO, IVV, SPY.

KR has underperformed the market in the last year with a return of -0.7%, while SPY returned +14.3%. This shows that you would have done better investing in the overall market (through SPY) over the last year than in KR shares. However, KR has outperformed the market in the last 3 month and 2 week periods, returning +20.4% and +8.3%, while SPY returned +3.2% and -2.4%, respectively. This indicates KR has been having a stronger performance recently.

KR support price is $66.37 and resistance is $69.38 (based on 1 day standard deviation move). This means that using the most recent 20 day stock volatility and applying a one standard deviation move around the stock's closing price, stastically there is a 67% probability that KR shares will trade within this expected range on the day.