Planet Fitness Inc. Signals Reset Year After Record 2025
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Planet Fitness Inc is a franchisor and operator of fitness centers in the United States. The company's reportable segments are Franchise, Corporate-owned stores, and Equipment. Franchise segment includes operations related to its franchising business in the United States, Puerto Rico, Canada, Panama, Mexico and Australia, Corporate-owned stores segment includes operations with respect to all corporate-owned stores throughout the United States and Canada, and The Equipment segment includes the sale of equipment to franchisee-owned stores in the U.S. The firm generates a majority of its revenue from the Corporate-owned stores segment.
Planet Fitness trades on the NYSE stock market under the symbol PLNT.
As of February 24, 2026, PLNT stock price declined to $82.61 with 5,086,692 million shares trading.
PLNT has a beta of 0.43, meaning it tends to be less sensitive to market movements. PLNT has a correlation of 0.05 to the broad based SPY ETF.
PLNT has a market cap of $6.86 billion. This is considered a Mid Cap stock.
Last quarter Planet Fitness reported $330 million in Revenue and $.80 earnings per share. This beat revenue expectation by $6 million and exceeded earnings estimates by $.07.
In the last 3 years, PLNT traded as high as $114.47 and as low as $44.13.
The top ETF exchange traded funds that PLNT belongs to (by Net Assets): IJH, VTI, VB, VBK, VXF.
PLNT has underperformed the market in the last year with a price return of -14.7% while the SPY ETF gained +15.8%. PLNT has also underperformed the stock market ETF in the last 3 month and 2 week periods returning -24.8% and -9.9%, respectively, while the SPY returned +4.6% and -1.0%, respectively.
PLNT support price is $88.89 and resistance is $92.61 (based on 1 day standard deviation move). This means that using the most recent 20 day stock volatility and applying a one standard deviation move around the stock's closing price, stastically there is a 67% probability that PLNT shares will trade within this expected range on the day.